Wawa Succeeds With Experience-Based Differentiation

I’m always on the lookout for leaders who seem to understand and apply the principles of Experience-Based Differentiation (EBD). So in this post I want to highlight some of the comments by Howard Stoeckel, CEO of Wawa. Wawa is a convenience-store chain saw its merchandise sales grow last year.  How does this private company with 8,000 employees and more than $5 billion succeed in the recession? By focusing on Experience-Based Differentiation (EBD). This recent quote from Stoeckel represents a great example of the second principle of EBD, Reinforce the brand with every interaction, not just communications: If there’s anything that we’re doing through these challenging times, it’s digging Read More …