Earlier this week, I tapped into a recent research report—Data Snapshot: Communications and Media Benchmark— to write posts about Facebook usage by age, gender, and ethnicity. Well, my Facebook analysis continues…
There has been some concern raised about Facebook’s revenue projections because of the growth of mobile, which does not provide Facebook with the same revenue streams. Given the hubbub, I decided to look at the mobile usage of Facebook.
It turns out that a large percentage of daily Facebook users, who are mostly younger consumers, are reading Facebook on their phones.
The bottom line: Mobile drives daily Facebook usage
In case you don’t recognize this square graphic on the left, it’s a QR Code (short for quick response code). These codes are popping up all over the place. They are used to quickly share information. Anyone with a QR reader (which is one of the many, many apps available for smartphone users) can scan the QR code and get the information, whether it’s a website, a survey for giving feedback, or ratings and review on a product.
Given the growth of QR Codes, we wanted to find out who’s using them. So we asked 10,000 U.S. consumers. It turns out that 24% of consumers are already using QR Codes. Not surprisingly, the use is heavily weighted towards younger consumers. About one-third of consumers younger than 40 years old use QR Codes at least a couple of times per month.
The bottom line: QR Codes are not yet a mainstream activity