Temkin Group’s CX Humanity Workshop

Temkin Group has been leading CX Humanity Workshops as part of our celebration of 2018 as “The Year of Humanity.” We’ve brought these interactive sessions to CXPA.org’s local networking groups (for free) in many cities. We hope that attendees are inspired to make a difference as individuals, as CX professionals, and as part of the overall CX community.

Here are some resources related to the content that we cover in the workshop:

The workshops include a gratitude exercise, which will lead to Temkin Group donating $2,935 to the following charities in honor of our attendees:

  • Alzheimer’s Association: $610
  • St. Jude Children’s Research Hospital: $555
  • Habitat for Humanity: $275
  • Make-A-Wish Foundation: $260
  • World Food Programme: $180
  • ALS Association: $165
  • American Red Cross: $150
  • Dana-Farber Cancer Institute: $165
  • Heifer International: $120
  • Leukemia and Lymphoma Society: $150
  • UNICEF: $125
  • Room to Read: $80
  • Elevate Hope Foundation: $80
  • OXFAM: $20

Here are some additional resources you may be interested in:

Please join Temkin Group in making 2018 The Year of Humanity!

Improving Humanity As A CX Community

During the Humanity Workshops that we are holding, attendees are asked to identify ways that we “as a community of CX professionals” can collectively improve humanity.

Temkin Group envisions investing our time, energy, and capital to spearhead one or more of these ideas. And we’ll reach out for help from the community if the idea calls for it. We will select a handful of ideas that we feel are actionable and impactful, and allow our community to prioritize the ones that we will move forward with.

Potential CX Community Efforts

We have reviewed all of the ideas from the workshops and are pulling out themes that we believe might be the most actionable and impactful (this list was last updated on July 16, 2018, and will be updated again soon):

  1. Community Service As Part of CXPA Local Events
  2. Pro-Bono Consulting: CX consulting to local businesses and non-profits
  3. Mentoring Middle/High School: Pushing the elements of humanity, empathy, emotion, CX, design down into the schools … sort of the CX version of Junior Achievement.
  4. Empathy Training/Certification: Create training that helps CX professionals and others demonstrate empathy.
  5. Share The Positive: Develop campaign and training to teach individuals and companies to embrace and show appreciation.
  6. Create a CX credo of professional ethics.

We will add items to this list as we find them in new workshops. Please provide your thoughts about these ideas, or other ideas, in the comments section.

Humanity Workshop Brainstorming

Here are the raw ideas that were submitted during each of the Humanity Workshops:

Toronto CXPA Local Networking Event (September 20, 2018)

  • A portal on the CXPA site where members share human experiences that have been amazing for our customers. We share these stories via video, audio, photos so that we learn from each other.
    Act with purpose- conduct workshops as a 3rd party vendor to companies- promoting the value of 98
  • Active listening – listen without formulating a response, so that you can take in the feedback and really listen and understand it!
  • Bringing this back to our company and incorporating elements of CX ideas and concepts into our everyday processes and conversations. Remove the burden of having to learn this but to increase their natural appreciation for CX
  • Build a platform that can illustrate how people are helping other to achieve their goals, dreams, needs. Demonstrate humanity by being focused on humanity.
  • By saying what is, our truths and being honest with each other in an authentic way we would be able to raise humanity.
  • Collaborate and work as a team.
  • Collective compassion- think of CX in human focused construct: empathy and heart from the customer, employee and partner point of view.
  • CX professionals to go on an ongoing mission to continually remind colleagues to put themselves in their customers’ shoes. If you remind enough people in your organization then you will change the culture. Change the culture in one company, or more, and others will follow.
  • Diversity (cultural) – CX Professionals need more research / insights on how different cultures’ needs and expectations are substantially different and how this impacts their CX
  • Emotional literacy educational programs for employees and customers to better understand how important feeling are in our decision-making and memory-forming processes.
  • “Empowering employees and creating a forum to share success stories that the CX community can draw on.
  • Ideally this would be something that happens in every meeting – giving everyone a chance (regardless of tenure / job / title) to share their ideas.”
  • Focus on the why of doing something. Understand the why of the brand to be able to drive the customer experience.
  • Help expose your employees to real customers more regularly – whether that is in person, stories or otherwise. It’s important for them to see that they are real people and have important life moment.
  • Lead by example demonstrating empathy for the customer. Empower others to do the same.
  • Lend your expertise to non-profit organizations to bring Cx practice into action within the organization and create opportunities for excellent experiences for their customers. I work for World Vision Canada by the way and we’d love to benefit from your expertise! 🙂
  • Listen more and and be perceptive.
  • Listen, understand and take the right action for your people.
  • Partnering with groups who are devoted to the Employee Experience. We can amplify the message of humanity by aligning our messages to both communities. Be more deliberate with cross promotion, and making the connection between Ex and Cx. It’s logical for us in these communities but not for many others. HR professionals who don’t have experience in the business aren’t making the connection between this.
  • Prioritize empathy and emotions
  • Reach out to a fellow CX practitioner and share a best practice they can use
  • Recognize that every organisation even in the same industry is different. We usually based our recommendations on what has worked in the past until it doesn’t work anymore.
    Semantics of language l….reframing how we talk about customers and related stakeholders relative to how it frames the service culture from support teams.
  • Share and express positive memories and examples of empathy
  • Share resources to increase education and purpose
  • Show appreciation to your existing customers and thank them for doing business with you and being a loyal customer.
  • Support for the CX community – mental health /support. Many are in job transition and needing more emotional support offered proactively
  • Support local charitable organizations both in deeds in spending time with them as part of their activities as well as providing free professional services to help elevate their customer experience expand their reach

Nashville CXPA Local Networking Event (August 16, 2018)

  • Daily interaction as just people. For example say hello daily or goodbye just something to bring back to an individual.
  • Do one thing to others EVERY day. If everyone in the CX community did that, it would increase humanity.
  • How about connecting and focusing around a specific need to create a sense of community and humanity?, “Ie picking a “mission of the year” like supplying water/foos to a needy area. Buy a pair of shoes, give a pair” <Add on: work with a corporate partner that already has a program>
  • How can we find a way to improve the conditions and/or empathy for people who are in refugee camps. Find ways to send hope for future or improve opportunity to learn and potentially thrive in this transition. Link refuges who have left to those there and those who are there to new arrivals. Or possibly create a micro-funding platform to help give them tools to sustain a life of value while in the camp.
  • Idea: Empowering the next generation to be more empathetic: Invite teachers and child educators to workshops that emphasize how to communicate the concepts of empathy and emotional intelligence to children.
  • Proactively promote positive experiences
  • Promote CX principles for business communities on a volunteer/pro bono basis; providing education not just on CX, but the broader principles of CX that encourage humanity, understanding others, and building a community.
  • Raise funds to help people that don’t have clean water. Each person in the group raise $200. Partner with a non profits Organization that focuses on providing clean water to those who need it.
  • Reduce the effort spent by people – in terms of time specifically: help all companies present estimate of “Time Saved for our customers” in addition to ROI on any change initiatives going forward.
  • Somehow increasing communications on the improvements of the world to show how much positive progress has taken place – Communicating data in Factfullness

Denver CXPA Local Networking Event (August 7, 2018)

  • Actively sharing how my organization is showing humanity via CXPA community
  • Be a mentor.  Demonstrate and live in kindness and start the wave for others to follow.
  • Be authentic
  • Be authentic! Supporting others to be themselves. To approach situations by being honest and truthful to their intentions.
  • Bring awareness around the importance of knowing, sharing and communicating the ”why” (acting with a purpose)
  • Build a house
  • collect and share customer experiences that affected someone’s life or the broader community.
  • Community outreach
  • Corporate day of kindness. Allowing people one flex day to spend time  serving and giving back to what calls to them, charity, philanthropy, senior center
  • Deep training in the realm of empathy
  • Empathy training/awareness
  • Evidence based compliments that point out personal trait or quality. Evidence would be something the person demonstrates – I.e. Determination for completing a 5k, 10k, marathon.
  • Focus on customer thinking and empathy training… CX professionals are rooted in this, but how can we communicate that message on a broader audience? Helping organizations to perpetuate that culture beyond just CX initiatives.
  • Going back to the basics – making time for meals, for sleep, for health, for creative outlets like writing, etc. Focus on creating that human interactions again and being RESPECTFUL (I feel like our generation has gotten away from respect).
  • Have CXPA members share customer stories to build emotional empathy and share more about our teams with the rest of CXPA. Highlight those submissions on newsletter, before events and annually with a spotlight. Gives companies away to get their brand out in community as well.
  • I’m going to work with my clients on refining the last part of their customer journies to create positive memories that surprised and delighted their customers.
  • Increased training on the positive effects of “we” mentality over “me” mentality
  • It is so difficult to build organizational empathy for CX project sometimes. Sometimes the effort to build that empathy feels overwhelming. Perhaps a little toolkit that helps professionals find a simple way to start that process.
  • It would be cool if there was a way to share processes and experiences between industries. For example, I work in the hair loss/hair replacement industry and my partner works in the utilities industry. I think there could be insights gleaned that could help one gain perspective from another type of customer.
  • Keeping the client’s voice at the forefront of everything we do.. making the client more than a statistic. Including quotes and messages from our clients in everything that we do and all the research that we do.
  • Redefine what the phrase “the customer is always right” means.
  • Resource center where you can go and feel inspired when things aren’t looking up or you feel stuck. Hear how others are being positive and getting through similar situation.
  • Smiling to others
  • Smoother Adoption for workers of new workflow as ai continues to improve.
  • Sponsor a front line agent/agents in a give back program.
  • Stop sending so many surveys / reduce the number of surveys sent to customers.
  • The CX professional is still a relatively new role. More opportunities to meet and discuss with likeminded pros.
  • We as professionals bringing new information and data to business decision making need to ensure we are humanizing the statistics we are presenting. It’s critical that we create emotional empathy for the human behind the data point so we don’t lose sight of the real impact a decision can have on another persons life.
  • We loved this presentation. Today’s workshop was the only one we knew of that was centered around the WHY and not at all about the how or the what.  We need to have more of these CXPA  sessions and we ourselves need to start with the WHY as we work and interact with others a lot more than we do now.
  • What Bruce did! Seriously. But also address ways to persuade workers that the culture is one of valuing humanity.
  • Work with children at a younger age to instill diversity, respect and empathy more deeply into their core values so it becomes the cultural norm to accept others for who they are, what they believe in and be understanding of each other’s individual situations. Too often now a days people are judged for their differences instead of embraced.

Minneapolis CXPA Local Networking Event (July 16, 2018)

  • Reduce number of transfers and the need to repeat info
  • Customer Service – allow CS people to solve customer problems
  • Increase empathy for our partners (vendors)
  • Putting yourself in another’s shoes
  • Extend compassion
  • Champion conversation of emotion with non CX
  • Set the highest ethical standards in Data privacy, usage, and protection as a CX humanity
  • Transfer CX principles and enthusiasm to EX
  • How can CX professionals evangelize CX ideas to everyone in the organization? Create a CX credo of professional ethics.
  • Prototype solutions for nonprofits using design thinking
  • Improve experience of homelessness through dry socks and transportation passes: key actual pain points more than food or even shelter
  • Improve the scientific literacy of the country
  • Making customer feedback/conversations available to everyone in the organization. I.e. listening rooms, customer focus group, etc. the key is accessibility.
  • Volunteer your time to a cause important to you.
  • Diversity in the field and accessibility to resources.
    Non English
    non educated
    Non experience
  • Treat the people we work with, our employees and customers and vendors, with compassion.
  • Be inclusive by meeting me where I am… meaning, when I am having a human interaction, speak in a way I understand. For example, if I’m calling about my claim for medical care being denied, don’t tell me it’s because my plan excludes it or some other “rule”, instead explain to me really why and what options I have to still address my problem (e.g., talk to my doctor about finding a solution that is covered).
  • Use your core strengths to bring this training to nonprofits in a one day training for 100 nonprofits. Partner the nonprofit and board member to extend learning and impact. Follow-up three months later and add a couple hours of probono consulting.
  • Slow down.
    See the needs.
    Meet the needs.
  • How can the CX community help separate the urgent from the important.
  • Slow down. Get out of the ocean froth and dig into the deeepnwater. Use these thoughts to help with the current refugee challenges in the world
  • Provide a “meter”’for customers to understand if they are getting the facts and not BS when speaking with company rep.
  • For those of us with global clients, take the time to understand their business culture and how you can accommodate it. What may work in the US is literally worlds apart than what may work in Asia or Latin America.
  • Humanity Hotline. When a CX professional is at her wit’s end with difficult customer situations, she can call the hotline for help, moral support, and options for better coping strategies
  • Video snapshot of what they have said or done in their organization to make people stop and think for the customer.
  • Reduce number of transfers and the need to repeat info
  • Apply the same techniques, knowledge, and passion from CX to EX and also government experience.
  • Start community service projects where the CX community works with local communities to improve CX of local public services. Examples – first time experience enrolling kids in public school. Making it easier to get kids using community park resources like leagues. Accessing services for vulnerable people like homeless or battered women shelters. Make it short and small enough that people will follow through but not too small to not matter.
  • Free resources to help people find their purpose
  • Smile
  • Be proactive about going out and serving your community. Select a day where staff can pick a community organization to volunteer in their community and see their work in the community, not just in their daily work atmosphere. (i.e., MLK Jr Day)
  • Bring CX people text together to provide pro-bono CX work for local small businesses.
  • Collaboration with purpose
  • Create positive memories
  • Creating space and opportunity for non CX to think about CX
  • Deepen the knowledge of self through strengths
  • Eat our own dog food – embody the language of those we serve
  • Encourage clients to do this.
  • Have an event where front line employees teach CX professionals about CX and what they need
  • Improve experience of homelessness through joy and dignity producing festival: see skid row festival organized by justin baldoni
  • Improve the emotional intelligence of the country
  • Skills to better estimate the inputs necessary to prioritize competing cx initiatives.
  • Take 5 minutes every day to highlight a coworker, family member, friend to show appreciation for something they did that day.
  • Understanding who we are not serving with our product or service. Not just the target market and serving them but understanding who you might not be investing to save.  Homeless, not literate, no money
  • Use positive memes. And have signs in public places that say, “Smile At Someone”

Columbus CXPA Local Networking Event (June 26, 2018)

  • Encourage CX practitioners to create meaningful connections with customers, to see interactions instead of transactions
  • A pay it forward type idea where you ask 3 people in your community to do a random act of kindness for someone and tell them that they must pick 3 other people to do a random act of kindness. This way we reach a majority of the community.
  • Be proactive about going out and serving your community. Select a day where staff can pick a community organization to volunteer in their community and see their work in the community, not just in their daily work atmosphere. (i.e., MLK Jr Day)
  • Connect others (connect employees to customer experience)
  • Continue to ask that question until every CX or Organization has at least one clearly defined idea
  • Create an app for people worldwide find similarities and differences.
  • There is more similarities than differences and could open channels of communication to talk about differences. We recommend each person to take an assessment prior to playing so we can use data to put people together who have differences.
  • Make all customers feel valued
  • Empathize with others, understand others’ perspectives
  • Join existing efforts in the community to increase humanity, but as a CX community
  • Create a share the kindness program

NYC CXPA Local Networking Event (June 20, 2018)

  • Help the communities we serve understand the value of being great listeners, for the purpose of deepening relationships and understanding of others. Especially those who are in high stress environments.
  • Providing a forum for employees, independent of company/industry to voice their visions/concerns/ideas for improving business and addressing challenges. The mission is conversation focused and not around specific agendas/actions. Any actions towards progress would be a result of these meetings/summits.
  • We love idea of empowering front line and driving more engagement at work. As CX pros could we do some research on the value and as a community pull together lots of examples of why this is a great thing to do.  Then publish a report and as pros drive our organisations and clients to take on board.  Thank you!
  • Adopt a few small customers (not your typical tier 1 customers) and give them red carpet services to surprise them
  • Drive an active mindset of empathy
  • Maybe an awards program the recognizes business leaders or community leaders who aren’t CX professionals who model empathy best in their industry.
  • Outward community focus for CX Day. Not just inward CX Activities, but bring it out to our local communities
  • Catch people doing things right. Give CXPA members coupons/ poker chips to share with CX that wows them.  Social media amplifier, bragging rights, annual recognition
  • Setting a standard around integrity that extends to how a busines treats customers as well as it’s internal people.
  • Share the empathy outside of our community. Remind people to be human and empathetic in their work lives.
  • Recognizing random acts of empathy. Start that movement in our work lives and beyond in our communities.

Portland, OR CXPA Local Networking Event (May 2, 2018)

  • Mentor front line customer to embrace CX principals
  • Take risks and revisit traditional metrics
  • Drive CX understanding across leadership to inspire org and customer alignment”
  • Provide more self service tools to all people to find answers to their issues. They would still have to ability to asked a question that someone could help them with.
  • Universal access to clean drinking water and truly healthy foods. Going back to defining our own personal happiness, if people are dehydrated (or being poisoned by drinking water) and eating unhealthy foods, their basic needs aren’t being covered to help them exceed in accomplishing any of the other ideas.
  • Bringing in neuroscience to truly understand the people at the heart of the customer experience, and using this to overcome apathy
  • Encourage everyone in our companies to have at least one authentic interaction each day, not just throw away but appreciation
  • Create an effort to build diversity in CX leadership and business leadership by engaging with socially and economical marginalized groups at a young age (junior high/high school).
  • Since humanity is improved by showing appreciation, how can we encourage more positive feedback and counter human’s natural inclination to complain more than compliment?
  • Offer empathy training to all HR professional (who have a significant influence on the employee experience and satisfaction).
  • Consider how products and experiences can both hurt and help – product and experiences can be basic, but not benign, they influence how people see themselves and the world, not just out companies. Let’s build products that empower people, encourage them to get better, and help them grow without applied effort.
  • Create an approach and framework to help people constructively handle opinions they disagree with. The framework would provide guidance for a line of inquiry for understanding vs defending or debating.
  • Identify what it is that are of most concerns to the community. Then form a group (community) to come together to raise awareness and focus on what solutions or improvements can be accomplished. Working together as a collective individual with common goals in mind.
  • What does Love require from me?
  • Pick a community and have them decide upon something they care about and collectively do something about it.
  • Focus on developing a smart community that is sustainable, renewable and clean.
  • Free training and certification in empathy for every HR professional

Seattle CXPA Local Networking Event (May 1, 2018)

  • Seeing customer’s with a compassionate eye, as both business and personal individuals who make decisions based on both business and personal experiences.
  • Assist a non profit company improve how they serve their constituents, especially the underserved.
  • Start with requirements. If the team, product or service owner(s), providing requirements to technology and business process teams, then the entire experience of launching new/improved products and services shifts to be CX based.
  • Building mentoring and engagement opportunities with schools to build the human experience into emerging design/ux/development. Identifying human-centered metrics that look at how customers work and make decisions.
  • Spend a few hours at the annual cxpa conference volunteering at a local charity.
  • Have local cxpa chapters do one activity per year volunteering.
  • Acknowledge everyone is a person – this includes saying hello and acknowledging people you see in the street, in the hallway, customers aren’t numbers.
  • Cx pro Bono day. A dedicated day where cx pros provide consulting services to non profits.
  • Business leaders, Directors and above, working frontline with customers. Benefit to better understand process/system limitations as well as help leaders learn more about frontline interactions directly from customers
  • Being more positive and promote it.
  • Teach school kids design thinking mentality and process. There’s an existing movement that is doing this in schools – how can the talent in this organization contribute, not just monetarily.

Microsoft Event in Redmond (May 1, 2018)

  • The CX community is overstretched and need more time and space to be able to be empathic and take better care of customers.
  • We need more rounded professionals. Education needs to include more studies of humanities.
  • Help propel D&I across the CX communities as customers care deeply about learning and applying these concepts.
  • Take the principles of CX to improve humanity and spread them to the other areas of the business.
  • Remember that almost every person you interact with is a customer – use this to connect with and learn about our customer
  • Develop customer thanks campaign – personally thank our customers.
  • Skype with an actual customer
  • get in our customers’ shoes – either go onsite and see how they work, or do role plays (the Msft Office team has been doing that and it looks really interesting)
  • Train all people at MS to share empathy
  • Find moments for support to provide extra, unexpected rewards or assistance.
  • Appreciate more people during meetings
  • This meeting will be successful if… convey the why to what you are doing…
  • Tell stories from under represented communities.
  • Show more real customer pain-emotionally based (video)
  • Send internal kudos
  • Initiate customer calls (eg help desk) with a conversation about the person – how their day is going, how they feel, etc. point is to / make a connection before trying to solve an issue / make a sale, etc.
  • Think of customers as people not users
  • Share more about the “why” that brought you to your passion
  • Take care of your well bring so that you can contribute positively to humanity.
  • Be mindful of cultural differences when providing support to people globally
  • Begin to identify habits, not just incidents or gestures, that feel great and impact our humanity.
  • Things we’d wake up every morning wanting to do.
  • Understand customer needs and personalize their experience
  • Provide a holistic experience, don’t piecemeal the solution
  • Create and deploy(and embrace!) a rewards culture that celebrates these intangible moments vs traditional customer support/success KPIs. Changed a life. Made life easier
  • Act of giving: volunteer
  • Connecting people
  • Understand customer needs and personalize their experience
  • Treat everyone equally.
  • Give people benefit of the doubt. Technology often masks emotion and at times messages can be perceived incorrectly.
  • Inspire
  • Love everyone, we are in this together
  • Accept there will be differences, embrace that
  • Co-design new capabilities with our partners and share roadmaps early to help explain the what and the why. Important to also close the loop so they know they were heard and actively appreciate their participation and feedback.
  • Spend more time in a customer interaction *listening*.
  • Complete each Customer interaction with a surprising benefit (coupon, code, etc.).
  • Using stories to connect emotion to the data
  • Be realistic and show care while u at work. Don’t treat it as a task, treat it as a real problem.

Chicago CXPA Local Networking Event (April 11, 2018)

  • Share more stories…and don’t forget the WHY.
  • Empowerment cards
  • More qualitative groundwork on the front and back end of projects.
  • Establish an informal get together of CX Professionals in a suburban area of Chicago to share challenges and ideas to improve CX.
  • Share the positive; problems happens and need to be resolved but share the positive customer experiences, too. Everyone needs to hear the good.
  • Making the customer voice heard within the organization (literally video/audio) and ask “why are you doing x?” or “what is driving you to do y?”
  • Making the individual matter amongst the masses by telling their story in a detailed way
  • Revitalize free access to workstyle training to enable people to better recognize tensions from conversations and how to make the other person feel better.
  • Share stories with other practitioners of how you engaged people in the organization to turn on their empathy
  • In your huddle ask employees to share stories of how they made a customers day
  • Make sure everyone in an organization knows they have an impact on CX as well as the greater good
  • Improve empathy as CX professionals to be examples of empathetic individuals for the rest of humanity
  • Invite a customer to tell his/her story to the leadership/board on a regular basis. Never let the people we serve get too far away.
  • Humanity Rewards Facebook app and gift card program pilot distributed to roadshow attendees following Bruce’s workshop, CX professionals (CXPA member or non) can start recording and earning points for acts of: kindness, compassion. empathy. After a certain number of points are earned, stories are shared, experiences are captured in a pre-defined time period, they receive a gift card of their choosing to redeem at retailers. By modeling a way to not only track but reward for goodness in the app personally and on Facebook publicly among CX peers, they can take the experience back to their organizations. Funding support initially would come from CXPA as part of roadshow expenses but as the program rolls out and companies get on board to support the CX growth in their organization, funding would transition to corporate donors.

Boston CXPA Local Networking Event (March 28, 2018)

  • Work with a Massachusetts state agency like RMV and provide a workshop pro bono to help them be more empathetic
  • As a community, “walk the talk” and tell stories demonstrating success.
    Introduce practices and approaches to increase employee and brand trust in terms of cx
  • Share success and ideas together – specifics (where we can); a lot of times we are vague to protect clients or employers but are there opportunities to be specific so that we can learn leverage and improve
  • Have the “admission price” for CXPA Boston networking events be a non-perishable food item. The host organization takes responsibility for getting the goods to a local food bank or charity.
  • Spread the message of humanity, messaging the whys. Basic needs must be met.
  • Build a network where people can reach out for support, develop each other.
  • Offer struggling organizations pro bono CX advice and publicize it.
  • Teach others in organization what deep empathy really means (e.g. videos, other things that bring it to life). Having customers come in and share their perspective. Experiencing from a customers perspective (walk in their shoes)
  • Recognize and give ourselves credit for the positive changes we make, no matter how “small” to reinforce that sense of purpose.
  • Surprise pop ups for customers. Treat them to “lunch on us” as a random act of kindness. Ask for pay it forward.
  • Collaborate on CX improvement initiatives for non profits (pro bono)
  • Introduce a practice that encourages civility in the workplace and within society and the customer experience
  • Reach out to local groups or chapters and offer professional help and ways they can be more successful.
  • To help your fellow community members to stick w it when it is hard.
  • Highlight ways that a company has had an impact on humanity to inspire other companies to follow suit