As many readers of this blog know, Purposeful Leadership is one of Temkin Group’s Four CX Core Competencies. How do leaders demonstrate this characteristic? By mastering what we call the 5 P’s of Purposeful Leaders: Persuasive, Passionate, Propelling, Positive, and Persistent.
In a recent post, we showed how Purposeful Leadershipaffects the behaviors of employees. We decided to take a look at how the impact differs across ages of employees. To do this, we segmented more than 5,000 U.S. employees into two groups, one that said that their boss demonstrated all five characteristics of Purposeful Leadership (about 55% of the total) and those who’s boss did not.
We then examined the percentage of each group who say that they “always” or “almost always” try their hardest at work. As you can see in the chart below:
Younger employee are most effected. Looking at the impact of Purposeful Leaders between both groups, we find the largest gap for the youngest employees (27 %-points).
Older employees try harder. For both groups of employees, the percentage of employees who try their hardest increases with age.
Many people who read this blog are celebrating Thanksgiving and will be exchanging “Happy Thanksgiving” greetings throughout the day. But I’m pretty sure that overdosing on turkey and stuffing is not the most expedient path to long-term happiness (although I don’t have any data to support my hypothesis).
So what is a better path to happiness? Purpose and meaning. As you can see below, people who find purpose and meaning in their lives are much happier.
So on this Thanksgiving, I want to wish you a day that enhances the purpose and meaning in your life.
And, here’s one of my favorite Thanksgiving cartoons that I’ve shared in previous years. It shows how you should design an experience to meet your strategic objectives.
As you hopefully already know, Temkin Group has labeled 2017, The Year of Purpose. We want to raise awareness to the relatively untapped power of purpose.
So I was thrilled to see the AARP Purpose Prize™, which recognizes outstanding work by people age 50 and over that is focused on advancing social good.
Here are the five winners, I urge you to read the links to each of their stories:
Cynthia Barnett, founder and CEO, Amazing Girls Science
Retired high school administrator Barnett was disappointed to see girls losing interest in science, technology, engineering and math (STEM), so she created Amazing Girls Science. Through activities like coding camps, robotics workshops, and hackathons, the nonprofit inspires young girls to consider STEM-focused careers.
Reid Cox, co-founder and CFO, iFoster
Cox and his wife Serita, a former foster child, put their tech company experience to work in order to help families navigate the challenges of foster care. Their online community, iFoster, connects foster children and families with highly needed financial, educational, and social support resources.
James Farrin, executive director, The Petey Greene Program
In 2007, former business consultant Farrin gathered 20 students from his alma mater Princeton University to tutor prison inmates studying for the GED. The Petey Greene Program — named for a former inmate-turned-activist and popular 70s- and 80s-era radio/TV host — has flourished, with students from 30 colleges now tutoring 1,500 individuals in 34 facilities.
Celeste Mergens, founder and CEO, Days for Girls
Mergens started Days for Girls eight years ago to supply young girls in a Kenyan orphanage with feminine hygiene products so they wouldn’t have to miss school during their periods. This nonprofit has helped 800,000 women and girls worldwide, sidestepping cultural taboos to educate them about their bodies.
Mike Weaver, Founder, Weaver & Concerned Citizens of Aiken/Atlanta Now
Former college professor Weaver teaches the value of public service by bringing teens and adults together for service-learning trips to communities in need. From cleaning vacant lots to creating community gardens, Weaver and Concerned Citizens of Aiken/Atlanta Now is making a difference in the lives and futures of its participants as well as the recipients of their volunteerism. Weaver is also the recipient of 2017 Andrus Award for Intergenerational Excellence, named after AARP’s founder.
The bottom line: Stories of great purpose are always worth celebrating!
One of Temkn Group’s Four CX Core Competencies is Purposeful Leadership. To master this competency, a company must be able to affirmatively answer the question, “Do your leaders operate with a clear, well-articulated set of values?” Purposeful leaders create an engaged workforce and help their organizations deliver positive customer experiences.
This eBook contains these 25 easily adoptable tips from across the Five P’s of Purposeful Leadership. Here are the tips:
How prevalent are these attributes? To answer this question, I tapped into Temkin Group’s consumer benchmark study and examined feedback from more than 5,000 U.S. employees. We asked whether or not they agreed that their bosses demonstrated these behaviors that are consistent with the Five P’s:
He/she makes decisions that are consistent with what he/she says is important (Persistent)
He/she helps you succeed in your job (Propelling)
He/she regularly shows appreciation for the work that you do (Positive)
He/she doesn’t just tell you what to do, but he/she explains why it’s important (Persuasive)
He/she is passionate about the success of the organization (Passionate)
We examined the data across size of organization. As you can see in the chart below, there’s a substantial drop-off above 5,000 employees for all five areas.
First of all, I send my prayers and best wishes to all of the people effected by Hurricane Harvey.
In the wake of Harvey, there are many, many families who will need help and assistance. We’ve donated to the Rebuild Texas Fund, and I hope that you consider giving to one of the many charities that will be supporting the people of Texas.
Mixed in with the vast pain and suffering, were many stories of ordinary people reaching out to help others. One of those people that caught my eye is Jim McIngvale, who’s known around Houston as Mattress Mack. He owns Gallery Furniture, a chain of three furniture stores in the Houston area.
Mattress Mack turned his furniture stores into free shelters, helping 100s of displaced Houstonians. This wasn’t a difficult decision for him, it was just a natural extension of how he sees his business. Here’s what McIngvale said:
Our business philosophy is … we all have a responsibility to the well-being of our community… That’s the central theme of our culture here. We know that if we help these citizens when they’re in need, they will help us.
McIngvale demonstrates the characteristics purposeful leadership. As we’ve said many times, purpose is powerful. A strong sense of purpose inspires us. It energizes, uplifts, and propels us to overcome obstacles. And purpose connects us together around a shared goal.
Think about these questions:
Would you want to work for Gallery Furniture?
If you worked at Gallery Furniture, how empowered would you feel to do something good for a customer?
Would you go out of your way to shop at Gallery Furniture?
My guess is that there are a lot of “yeses.”
The bottom line: Purpose can lead us through any storm.
Temkin Group has labelled 2017 The Year of Purpose, so we have been examining the topic of purpose across many different angles.
One of the areas we are interested in is the impact that a person’s level of purpose and meaning has on how they behave as an employee and customer. It turns out that it has a pretty significant impact in both of these areas.
In our latest U.S. consumer benchmark study, we asked a number of questions about people’s attitudes, employee behaviors, and company loyalty. As you can see in the chart below, people who believe that they lead a purposeful and meaningful life are better employees and more loyal customers.
The bottom line: Purposefulness creates positivity across all aspects of life.
Why should leaders bother to adopt these practices?
To answer this question, I took a look at our latest consumer survey and analyzed data from more than 5,000 full-time U.S. employees. As you can see in the chart below, employees who experience the behaviors of purposeful leaders are much more likely to do something that is good for the company even if it’s not expected of them.
This analysis highlights one piece of our dataset that shows how employees work harder for purposeful leaders. We see this same pattern across many other employee behaviors.
Being a purposeful leader is not about being a nice person or a likable manager. It’s about acting in a way that motivates employees and creates a higher performing organization.
The bottom line: Purposeful leaders have more dedicated employees.
I’m sorry about this somewhat political post (you can stop reading it now if you like), but I feel as though we all have a responsibility to speak up.
I’ve become saddened by the apparent rise of hate across the U.S. Instead of embracing the strength of our diversity, our country seems to be giving rise to hateful rhetoric and policies that target minority groups.
As an American, I believe that this is intolerable. We are a great nation because of our diversity, not in spite of it.
To paraphrase Martin Luther King, Jr., I have a dream that we can live in a society where people are not judged by their religion, race, color, gender, or ethnicity, but by the content of their character.
While I’m not an expert on politics, I’ve spent a lot of time studying leadership. I believe that the leader of a great nation must demonstrate a competency that Temkin Group calls Purposeful Leadership. My hope is that the leaders of our country can better demonstrate these five P’s of purposeful leaders:
Persuasive: Don’t just say that we should be doing something, make the case for why it’s good for all citizens and important for the future of the country.
Passionate: Don’t motivate people by scaring them, provide a compelling view of the future that inspires hope.
Propelling: Don’t focus on your personal needs and ego, empower and enable the people who work for you and around you to be successful.
Positive: Don’t focus on finding flaws and blaming people, motivate them by showing appreciation for their successes.
Persistent: Don’t adjust your statements to meet the needs of the day, be very clear about your values and always act consistently with them.
The bottom line: The U.S. is a great country because of its inclusive diversity.
If you want to recruit the best employees, make sure that your organization has an inspiring mission.
Temkin Group recently surveyed 10,000 U.S. consumers about their preferences for a new job. Respondents chose one of these three attributes: the company’s mission, pay level, or new boss.
An inspiring mission was the most popular option–and it wasn’t even close. Here’s what people selected:
Inspiring mission: 54.4%
Above average pay: 26.9%
Great boss: 18.8%
We also examined the responses across age groups. As you can see below:
Mission is the most important attribute for every age group
65- to 74-year-olds is the group that cares the most about the mission
25- to 34-year-olds is the group that cares the most about their pay
25- to 44-year-olds is the group that cares the most about their boss
Why does Temkin Group care about this? Because attracting the best employees is one of the first steps in building employee engagement, which is one of our Four Customer Experience Core Competencies. Also, as we celebrate The Year of Purpose, we will continue to highlight the importance of meaning for both people and organizations.
The bottom line: Make your mission more inspiring.
Temkin Group defines purposeful leadership as operating consistently with a clear, well-articulated set of values. That also describes Tom. I’ve had the pleasure of knowing Tom for many years, and believe that he is a great example of a purposeful leader.
While Safelite is by far the largest auto glass repair and replacement company in the U.S., the podcast does not focus on the company’s strong financial growth. Instead, Tom and I discuss Safelite’s purpose statement: Making a difference by bringing unexpected happiness to people’s everyday lives. Enjoy the podcast!
Tom Feeney’s Bio:
Since joining Safelite Group in 1988, Tom Feeney has held several positions within the organization including senior vice president retail operations. In October 1991, Feeney was promoted to senior vice president, client sales and support and again in 2003 as executive vice president and chief client officer with responsibility for Safelite Solutions. Feeney became president and CEO of Safelite Group in 2008 and introduced a new vision for Safelite supported by two core principles: “People Powered, Customer Driven.”
During 2017, the company will provide free enrollment to its U.S. workshops for up to 20 employees of non-profit institutions. The NPSP will enable these employees to gain access to customer experience training that their organizations may not have been able to afford.
Temkin Group recently labeled 2017, “The Year of Purpose.” As part of the company’s commitment to elevating purpose, it launched the NPSP to help non-profit institutions better deliver on their missions. By providing access to its world-class customer experience workshops, Temkin Group hopes to provide employees in non-profit organizations with the skills and knowledge to deliver better experiences to their constituents, whether they’re customers, members, patients, visitors, students, or donors.
Any employee of a 501(c) organization with an operating budget of at least $10 million can apply for the NPSP at TemkinGroup.com/scholarship. Temkin Group will chose winners of the scholarships based on its assessment of the value that the workshops will have on the applicants and their organizations.
NPSP winners will be provided free tuition ($1,895 value) to attend any of Temkin Group’s public enrollment workshops in the U.S. throughout 2017. Here is the current schedule for workshops during the remainder of the year.
August 16 & 17, 2017 in Boston: Driving Customer Experience Transformation. This workshop provides attendees with the knowledge and skills to become change agents and drive their organizations to be more customer-centric.
December 4 & 5, 2017 in San Diego: Driving Customer Experience Transformation.This workshop provides attendees with the knowledge and skills to become change agents and drive their organizations to be more customer-centric.
As you may know, Temkin Group has labelled 2017, “The Year of Purpose.” As part of our effort to infuse more meaning and purpose to our community, we created the Elevate Purpose campaign, where we will share relevant thoughts and research.
A new piece of content is this video, The Power of Purpose. I hope that you enjoy it…
I hope that you enjoy this video and find it inspiring. If so, I invite you to join Temkin Group in making 2017 “The Year of Purpose.” To find out more, visit ElevatePurpose.com.