The Demographics of Happiness

1611_demographicsofhappinessTomorrow I will join millions of Americans in celebrating Thanksgiving. Many of us will spend the day with our families devouring turkey, stuffing, and other savory dishes while watching football games. It’s also a great time to actually give thanks.

I have a lot to appreciate; a wonderful family, a great group of friends, a thriving business, an amazing Temkin Group team, and the world’s best clients. As we know from the positive psychology movement, the act of appreciation creates happiness—and all of that makes me very happy.

Given the holiday, I decided to dig into Temkin Group’s Q3 2016 Consumer Benchmark Study and see who’s happy. I analyzed which of the 10,000 U.S. consumers in our study agree with the statement “I am typically happy.”

This first chart shows data from the 27 states where we had at least 100 respondents. As you can see, happiness ranges from a high of 83% in Oregon down to a low of 67% in Wisconsin and Indiana.
1611_hapinessbystate

The next set of charts show the level of happiness across different demographic segments:

  • Genderations: The happiest females are 75 and older, while 65- to 74-year-old males are the happiest (85% say that they are typically happy). 18- to 24-year-olds are the least happy, followed closely by 45- to 54-year-olds. Between the ages of 18 and 44, males are happier than females. Females are happier between 45- and 74-years-old.
  • Education: As the level of education increases, so does happiness. Eighty-five percent of those with an advanced degree are happy, compared with only 60% of those who did not graduate high school.
  • Ethnicity: There’s little variation in happiness across ethnic groups. Caucasians are the happiest (73%), but only three points above African Americans (73%).
  • Income: Only 60% of consumers making less than $25,000 per year are happy. Happiness rises with income until consumers’ household income hits about $100,000, after which happiness plateaus around 86%.
  • Family: Married people are happier. Eighty-four percent of those who are married with young children are happy, followed by married people with older children and with no children at all. The least happy people are those who are not married and do not have kids; only 66% are happy.

Read more of this post

Infusing Humanity Into CX, Discussion With Barry Schwartz

It’s CX Day in New Zealand, so that’s reason enough to kick off Temkin Group’s CX Day celebration. I can’t think of a better way to start CX Day in The Year of Emotion, then to share my Q&A with Barry Schwartz.

During this one hour video focused on Infusing Humanity into CX, we discuss some of Barry’s key findings about people and happiness, and explore what it means for customers, employees, and leaders. Sit back and enjoy the discussion, and then follow the links below for more information.

In case you don’t know Barry (and you should!), he’s the Emeritus professor of psychology at Swarthmore College, and has spent forty years thinking and writing about the interaction between economics and morality. 

This Q&A was a real pleasure for me, because Barry has heavily influenced my thinking over the years. He’s one of the key thought leaders of our time, and I believe that all CX professionals (and all leaders) can learn from him.

Here’s some of Barry’s work that we discuss:

Here’s some of our research that we discuss:

The bottom line: Thank you Barry Schwartz!

Off Topic: Feeling Grateful on Thanksgiving

While only some of you are celebrating Thanksgiving, I hope that all of you can find a way to be thankful today. Gratitude is a powerful tool that I hope you regularly embrace. I’m taking advantage of Thanksgiving to share 10 things for which I am very thankful:

  • My growing family. I am blessed to have a wonderful family that gives me great joy. Additionally, I’m really excited to meet my soon-to-be-born great niece.
  • The CXPA community. I really enjoy leading and being a part of the Customer Experience Professionals Association, because of the wonderful volunteers and the amazing culture of sharing across our community.
  • Temkin Group clients. We’re very lucky to work for and with such a wonderful group of people who are passionate about improving customer experience within their organizations. More importantly, they’re just really nice people.
  • Our Temkin Group team. We may be a small company, but I’m very proud of how our team sets the pace in CX thought leadership. We’re lucky to have such great people on our team.
  • The New England Patriots. I was bummed out when the Patriots lost to Kansas City, but it’s been really fun watching the team go on a dominant winning streak after that disappointing game. Now I’m hoping to see the team in the Superbowl. There’s a lot to learn from how Bill Belichick builds a resilient organization!
  • Red Sox retooling. Despite the Red Sox’ terrible year, I love following the team’s off-season (“hot stove”) activities, both rumors and transactions. It’s fun to watch how Ben Cherington and the rest of the Red Sox front-office are assembling next year’s team. I like the the Sandoval deal, but am not crazy about the Ramirez contract (although I like having his bat in the line-up).
  • Boston Celtics’ resurrection. I’m enjoying trying to figure out what moves Danny Ainge will make to (hopefully) transform the Celtics’ collection of young players and draft picks into a championship contender. I have mixed feeling on whether to keep or trade Rondo.
  • MIT Sloan Sports Analytics Conference. Every year I look forward to spending two days at what Mark Cuban affectionately calls the dork-a-palooza. This wonderful conference combines two of my favorite things: sports and analytics. Actually, make that three things, since my son has been joining me the last couple of years.
  • NetFlix. After watching both seasons of House of Cards and Orange is the New Black, along with my recent binge-watching of Prison Break, I’m hooked on NetFlix. Who wants to wait a week for the next episode of anything?!?
  • A sense of humor. I really enjoy laughing and am blessed to find so many things to be funny. That’s why I enjoy sharing this picture every year on Thanksgiving.

The bottom line: I hope that you and your family have a fantastic day (Thanksgiving or just plain Thursday) and that you find the way to be grateful for many, many things.

Female Sports Enthusiasts are the Happiest

In recent posts I explored the demographics of sports enthusiasts and the demographics of happiness. So why not  look at those two topics together? I dug into our U.S. consumer benchmark and examined the happiness of males and females who enjoy watching sports. As we know from the previous analysis, females are happier than males. But this analysis also shows that:

  • Females who enjoy golf are the happiest consumers.
  • The happiest males are those who enjoy golf, soccer, or tennis.
  • Consumers who enjoy sports are much happier than those who don’t.
  • The largest female-male happiness gap occurs with consumers who don’t enjoy sports. When it comes to sports enthusiasts, the largest gap is with golf, basketball, and football.

SportsHappinessGenderThe bottom line: Sports enthusiasts are happier people

%d bloggers like this: