XM Fireside Chat: Experience Design With Bruce Temkin And Isabelle Zdatny

Our XM Institute team was looking forward to seeing everyone who was coming to Salt Lake City this week for Qualtrics X4 Summit. Unfortunately, that great event was postponed. So we decided to pull together an XM Fireside Chat series to share some of our thinking through an informal discussion format. I hope you enjoy it!

In this first segment of XM Fireside Chat, I chat with Isabelle Zdatny about Experience Design.

Experience design isn’t just a “nice to” activity, it’s a fundamental capability that every organization needs to embrace. And it’s the core skill within what we call the “DISRUPT” competency, which is one of the Six XM Competencies. If you’re interested in Experience Design, here and some useful research reports that are available for free from the Qualtrics XM Institute:

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I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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