Baseball Fans Lean To The Right

As a die-hard Red Sox fan, I really enjoy watching the MLB playoffs. As a matter of fact, baseball is one of the two major U.S. sports that has gained TV fans since 2012 (see our Fan Experience Benchmark). But even with sports on TV, I couldn’t hide from the news updates full of partisan political bickering. So it made me think… what are the political views of baseball fans?

I know that’s a pretty obscure question, but it turns out that we have the data to figure it out. In our Q1 2018 U.S. consumer benchmark survey, we ask about the sports that people like to watch on TV and we also asked about their political leanings. As you can see in the graphic below, baseball fans are decidedly more republican than the general population.

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I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

4 thoughts on “Baseball Fans Lean To The Right”

      1. Thanks Bruce, but not sure what that means. Even when comparing to All Consumers: R=28% / D=38%… So like Laurie said, what am I missing? This would seem tie at best, but leaning to the Left…

      2. Hi Lisette: Maybe this will help. 35% of “MLB Fans” are either mildly or strongly republican, compared with only 28% of “All Consumers.” So MLB fans tend to be republican at a higher rate than do other people.

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