Baseball Fans Lean To The Right

As a die-hard Red Sox fan, I really enjoy watching the MLB playoffs. As a matter of fact, baseball is one of the two major U.S. sports that has gained TV fans since 2012 (see our Fan Experience Benchmark). But even with sports on TV, I couldn’t hide from the news updates full of partisan political bickering. So it made me think… what are the political views of baseball fans?

I know that’s a pretty obscure question, but it turns out that we have the data to figure it out. In our Q1 2018 U.S. consumer benchmark survey, we ask about the sports that people like to watch on TV and we also asked about their political leanings. As you can see in the graphic below, baseball fans are decidedly more republican than the general population.

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

4 thoughts on “Baseball Fans Lean To The Right”

      1. Thanks Bruce, but not sure what that means. Even when comparing to All Consumers: R=28% / D=38%… So like Laurie said, what am I missing? This would seem tie at best, but leaning to the Left…

      2. Hi Lisette: Maybe this will help. 35% of “MLB Fans” are either mildly or strongly republican, compared with only 28% of “All Consumers.” So MLB fans tend to be republican at a higher rate than do other people.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.