Republicans & Trump Fans Have Highest Level Of Well-Being

Temkin Group has been using the Temkin Well-Being Index (TWBi) since 2012 to track the overall quality of life for U.S. consumers. The TWBi is based on a survey of 10,000 U.S. consumers in January. The overall index is an average of three measurements representing the percentage of adults (18 and older) who agree with these statements:

  • I am typically happy
  • I am healthy
  • I am financially secure

In our Q1 2018 survey, we also asked questions about consumers’ political views. So we thought it would be interesting to examine TWBi based on answers to the following questions:

  • Which of the following best describes your political preference?
  • How would you rate President Trump’s performance so far as president?

As you can see in the chart below, staunch republicans and fans of President Trump have the highest TWBi.

Temkin Well-Being Index (TWBi) By Political Leanings

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I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

2 thoughts on “Republicans & Trump Fans Have Highest Level Of Well-Being”

  1. Hello Bruce,

    Do you suppose that, if you had the data, it would have shown Strong and Mild Democrats as being better off during the Obama years? Presenting the dynamic of – “my guy’s in charge, that make me feel better off”.

    Even if that had some merit, I’m not sure it explains the No Preference folks; perhaps they are more likely to be swayed by the media, which is particularly negative towards this President (deservedly or otherwise).

    1. Hi Andy: Thanks for sharing your thoughts. I think the TWBi results are probably driven more by party affiliation than candidate. We don’t have this type of candidate data from previous years, but I would guess that Republicans have consistently had a higher TWBi. As for what’s going on with the “No Preference” folks, I’m not even going to guess 🙂

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