Introducing CX Sparks: Customer Experience Discussion Guides

We’ve heard from many of our readers that they often use our blog content, especially our videos, as part of their team meetings. They find that the information we share can initiate powerful discussions.

CX Sparks: Guides For Stimulating Customer Experience Discussions

We decided to more actively support this usage with a new offering, CX Sparks. These are free guides that we’ve created to help you drive stimulating discussions. These can be useful for:

  • Your team meetings
  • Executive team meetings
  • CX ambassador meetings
  • Offsite events and workshops

We’ll be adding new CX Sparks over time, but here’s our initial list of discussion guides:

  • What is Customer Experience?
  • Building a Strong Voice of the Customer Program
  • Power of Customer Journey Thinking
  • Start Talking About Emotions
  • Emotion: The Missing Link In Customer Experience
  • Customer-Centric Culture Change
  • Driving CX Transformation, Made Simple
  • Purposeful Leadership (CX Competency)
  • Customer Connectedness (CX Competency)
  • Employee Engagement (CX Competency)
  • Compelling Brand Values (CX Competency)
  • Improving Humanity
  • Five Ways That Organizations Crush Customer Empathy

The bottom line: We hope that these guides spark productive CX conversations!

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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