Temkin Experience Ratings Industry Snapshot: Software

We recently released the 2018 Temkin Experience Ratings (TxR) that ranks the customer experience of 318 companies across 20 industries based on a survey of 10,000 U.S. consumers. TxR is based on consumers evaluating their experiences across three dimensions: success, effort, and emotion. See our FAQs about the Temkin Experience Ratings.

Apple Earns Top Customer Experience (CX) Scores In Software Industry, Based on 2018 Temkin Experience RatingsCongratulations to Apple for earning the top customer experience rating across software firms.

Of the 10 providers included in this year’s Ratings, Apple earned the highest score with a rating of 69%, putting it in 149th place overall out of 318 companies across 20 industries. Microsoft and Google were very close behind with 68%.

Symantec’s customer experience scores improved the most over the previous year as it gained four percentage-points. Activision’s score, on the other hand, declined the most, dropping by seven points.

You can download the free report or purchase the dataset.

Apple Earns Top Customer Experience (CX) Scores In Software Industry, Based on 2018 Temkin Experience Ratings Apple Earns Top Customer Experience (CX) Scores In Software Industry, Based on 2018 Temkin Experience Ratings

 

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I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

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