Temkin Experience Ratings Industry Snapshot: Software

We recently released the 2018 Temkin Experience Ratings (TxR) that ranks the customer experience of 318 companies across 20 industries based on a survey of 10,000 U.S. consumers. TxR is based on consumers evaluating their experiences across three dimensions: success, effort, and emotion. See our FAQs about the Temkin Experience Ratings.

Apple Earns Top Customer Experience (CX) Scores In Software Industry, Based on 2018 Temkin Experience RatingsCongratulations to Apple for earning the top customer experience rating across software firms.

Of the 10 providers included in this year’s Ratings, Apple earned the highest score with a rating of 69%, putting it in 149th place overall out of 318 companies across 20 industries. Microsoft and Google were very close behind with 68%.

Symantec’s customer experience scores improved the most over the previous year as it gained four percentage-points. Activision’s score, on the other hand, declined the most, dropping by seven points.

You can download the free report or purchase the dataset.

Apple Earns Top Customer Experience (CX) Scores In Software Industry, Based on 2018 Temkin Experience Ratings Apple Earns Top Customer Experience (CX) Scores In Software Industry, Based on 2018 Temkin Experience Ratings

 

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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