We recently released the 2018 Temkin Experience Ratings (TxR) that ranks the customer experience of 318 companies across 20 industries based on a survey of 10,000 U.S. consumers. TxR is based on consumers evaluating their experiences across three dimensions: success, effort, and emotion. See our FAQs about the Temkin Experience Ratings.
Congratulations to Citizens Bank and credit unions for earning the best customer experience scores in the banking industry.
Of the 15 banks included in this year’s Ratings, Citizens and credits unions tied for the top spot. Each earned a score of 83% and came in 2nd place overall out of 318 companies across 20 industries. Two other banks received “excellent” ratings: USAA, which scored 82% and placed 7th overall, and Regions, which scored 81% and placed 12th overall.
Overall, the banking industry averaged a 73% rating in the 2018 Temkin Experience Ratings and came in fourth place out of 20 industries. The average rating of the industry improved by 1.1 percentage-points between 2017 and 2018, going from 72.0% to 73.1%.
Fifth Third’s customer experience score improved the most over the previous year, gaining six percentage-points. SunTrust Bank’s score, on the other hand, declined the most, dropping by 3 points.