For years, Temkin Group has worked with organizations that are looking to become more customer-centric, providing guidance to the executives and teams who are responsible for driving this change. But over the last couple of years, we’ve noticed a shift in our work. It’s no longer just about providing our clients with the skills and knowledge they need to be masterful CX professionals. We are increasingly helping them train and motivate a broader group of employees.
This evolution makes sense. During the early stages of CX maturity, modest goals for change only require a few employees to be on-board. But as their efforts expand, CX teams attack more far-reaching issues that affect a larger group of employees. Ultimately, becoming truly customer-centric requires a culture change, which means you really need to influence how all employees think, believe, and act.
That’s where the CX institute comes into play. Our online training is meant to provide 100s or 1,000s of employees with the training they need to become more customer-centric. Here’s a recent webinar that provides an overview of CX Institute.
I’m excited that CX Institute just completed its beta period with its first two online training modules: Customer Experience Foundations and Creating a Customer-Centric Culture. While Temkin Group provides a wide range of services, CX Institute fills a gap in helping our clients economically propel a customer-centric culture across their organizations.
Overcoming organizational inertia is hard, but CX Institute can help turn unacquainted and reluctant employees into active participants in the transformation by providing them with:
- Motivation: Helps employees understand why it’s so important for the organization to become more customer-centric.
- Mindset: Shows employees how they (all) play a role in making the organization become more customer-centric.
- Momentum: Identifies tangible ways that employees can change their behaviors, and provides them with support and encouragement along the way.
To make it easy for companies to start using CX Institute’s online training, we’re offering a 25% discount for 60 days on both our individual training (purchase online and start right away) and corporate training (license for 100s or 1,000s of employees). If you’re interested, visit the CX Institute website or send us an email at email@example.com.
The bottom line: It takes all employees to create a customer-centric culture.