Yesterday, President Trump tweeted about firing all football players who don’t stand for the National Anthem. From my perspective, his comments were inappropriate and divisive. It’s a shame that the President seems tone deaf on the players’ underlying issues. We should be amplifying the peaceful voices for social justice, not trying to shut them down.
The reactions was swift, as many NFL players, owners, and others tweeted their opinions. I was very happy to see this statement from my home team posted by Robert Kraft, on the Patriots’ twitter feed:
— New England Patriots (@Patriots) September 24, 2017
With all of this action on Twitter, I wondered about how many NFL fans actually use Twitter. So I tapped into our benchmark study of 10,000 U.S. consumers and found that only 36% of NFL fans use Twitter at least weekly (on their computers), the lowest level of any group of sports fans.