Off Topic: Trump, Sports, And Twitter Usage

Yesterday, President Trump tweeted about firing all football players who don’t stand for the National Anthem. From my perspective, his comments were inappropriate and divisive. It’s a shame that the President seems tone deaf on the players’ underlying issues. We should be amplifying the peaceful voices for social justice, not trying to shut them down.

The reactions was swift, as many NFL players, owners, and others tweeted their opinions. I was very happy to see this statement from my home team posted by Robert Kraft, on the Patriots’ twitter feed:

With all of this action on Twitter, I wondered about how many NFL fans actually use Twitter. So I tapped into our benchmark study of 10,000 U.S. consumers and found that only 36% of NFL fans use Twitter at least weekly (on their computers), the lowest level of any group of sports fans.

twitter use by sports fans

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I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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