Positive Attitudes Differ By Gender And Age

As part of our ongoing consumer studies, we measure a number of different attitudes. Given our belief in the importance of Positive Psychology, we recently started tracking a few new ones:

  • I feel loved and appreciated
  • I am optimistic about my future
  • I lead a purposeful and meaningful life

Since I’m in Montreal at the World Congress of Positive Psychology, I decided to examine these attitudes in our most recent benchmark study of 10,000 U.S. consumers. I analyzed the data by gender and age (“genderations”) and found that:

  • Older people feel the most loved and appreciated, along with 25- to 44-year-old males. Females older than 45 feel more loved and appreciated than males, whereas younger males tend to feel more loved and appreciated than females.
  • 25- to 34-year-olds are the most optimistic about their futures. The largest gender gaps are with 45- to 54-year-olds, where females are more optimistic, and with the oldest group, where males are the most optimistic.
  • Older females and 25- to 44-year-old males most frequently agree that they lead a purposeful and meaningful life.¬†Females older than 45 are more likely than males to believe they are leading a purposeful and meaningful life. The opposite is true with younger consumers.
  • Across all three attitudes, 45- to 54-year-olds fall to the bottom.

positive attitude by gender and generation

The bottom line: We all can (and should) find ways to flourish!

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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