Positive Attitudes Differ By Gender And Age

As part of our ongoing consumer studies, we measure a number of different attitudes. Given our belief in the importance of Positive Psychology, we recently started tracking a few new ones:

  • I feel loved and appreciated
  • I am optimistic about my future
  • I lead a purposeful and meaningful life

Since I’m in Montreal at the World Congress of Positive Psychology, I decided to examine these attitudes in our most recent benchmark study of 10,000 U.S. consumers. I analyzed the data by gender and age (“genderations”) and found that:

  • Older people feel the most loved and appreciated, along with 25- to 44-year-old males. Females older than 45 feel more loved and appreciated than males, whereas younger males tend to feel more loved and appreciated than females.
  • 25- to 34-year-olds are the most optimistic about their futures. The largest gender gaps are with 45- to 54-year-olds, where females are more optimistic, and with the oldest group, where males are the most optimistic.
  • Older females and 25- to 44-year-old males most frequently agree that they lead a purposeful and meaningful life.¬†Females older than 45 are more likely than males to believe they are leading a purposeful and meaningful life. The opposite is true with younger consumers.
  • Across all three attitudes, 45- to 54-year-olds fall to the bottom.

positive attitude by gender and generation

The bottom line: We all can (and should) find ways to flourish!

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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