Positive Attitudes Differ By Gender And Age

As part of our ongoing consumer studies, we measure a number of different attitudes. Given our belief in the importance of Positive Psychology, we recently started tracking a few new ones:

  • I feel loved and appreciated
  • I am optimistic about my future
  • I lead a purposeful and meaningful life

Since I’m in Montreal at the World Congress of Positive Psychology, I decided to examine these attitudes in our most recent benchmark study of 10,000 U.S. consumers. I analyzed the data by gender and age (“genderations”) and found that:

  • Older people feel the most loved and appreciated, along with 25- to 44-year-old males. Females older than 45 feel more loved and appreciated than males, whereas younger males tend to feel more loved and appreciated than females.
  • 25- to 34-year-olds are the most optimistic about their futures. The largest gender gaps are with 45- to 54-year-olds, where females are more optimistic, and with the oldest group, where males are the most optimistic.
  • Older females and 25- to 44-year-old males most frequently agree that they lead a purposeful and meaningful life. Females older than 45 are more likely than males to believe they are leading a purposeful and meaningful life. The opposite is true with younger consumers.
  • Across all three attitudes, 45- to 54-year-olds fall to the bottom.

The bottom line: We all can (and should) find ways to flourish!

Written by 

I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

Leave a Reply