Temkin Group has found that the only path to sustainable customer experience differentiation is to build a customer-centric culture. How? By mastering Four Customer Experience Core Competencies.
This video provides an overview of one of those competencies, Compelling Brand Values, where the goal is to deliver on your brand promises to customers.
Here Are Three Steps to Compelling Brand Values:
This video is a great introduction to a discussion with your team. That’s why we’ve created a CX Sparks guide that you can download and use to lead a stimulating discussion.