Lexus and Kia Earn Top Customer Experience Ratings for Auto Dealers

Temkin Experience RatingsWe recently released the 2017 Temkin Experience Ratings that ranks the customer experience of 331 companies across 20 industries based on a survey of 10,000 U.S. consumers.

Lexus and Kia deliver the best customer experience across auto dealers, according to the 2017 Temkin Experience Ratings, an annual customer experience ranking of companies based on a survey of 10,000 U.S. consumers.

Lexus took the top spot out of the 21 auto dealers included in this year’s ratings, earning a score of 77% and coming in 38th place overall out of 331 companies across 20 industries. Kia came in second place with a score of 74% and an overall rank of 74th, only narrowly ahead of both Chevrolet and Toyota, each of which received a rating of 73% and came in 90th place overall.

Overall, the auto dealer industry averaged a 69% rating in the 2017 Temkin Experience Ratings and came in 9th place out of 20 industries. The average rating of the industry improved by twelve percentage-points between 2016 and 2017, going from 57.1% to 68.6%.

The ratings for all auto dealers increased between 2016 and 2017. Volkswagen improved the most, gaining 28 points, while Hyundai improved the least, gaining only five points.

See our FAQs about the Temkin Experience Ratings.

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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