Amazon and Apple Earn Top Customer Experience Ratings for Computers & Tablets
March 29, 2017 Leave a comment
We recently released the 2017 Temkin Experience Ratings that ranks the customer experience of 331 companies across 20 industries based on a survey of 10,000 U.S. consumers.
Amazon (Kindle) and Apple deliver the best customer experience across computer & tablet makers, according to the 2017 Temkin Experience Ratings, an annual customer experience ranking of companies based on a survey of 10,000 U.S. consumers.
Amazon took the top spot out of the 12 computer and tablet makers included in this year’s ratings, earning a score of 74% and coming in 74th place overall out of 331 companies across 20 industries. Apple earned the second highest rating with a score of 68% and an overall rank of 189th.
Overall, the computer & tablet makers averaged a 66% rating in the 2017 Temkin Experience Ratings and tied for 14th place out of 20 industries. The average rating of the industry improved by seven percentage-points between 2016 and 2017, going from 58.7% to 65.7%.
Of the 11 companies in this industry that were included in both the 2016 Ratings and the 2017 Ratings, all of them saw their scores increase over the last year. Compaq improved the most, gaining 19 points, while Amazon improved the least, gaining only one point.