Prudential and USAA Earn Top Customer Experience Ratings for Insurers

Temkin Experience RatingsWe recently released the 2017 Temkin Experience Ratings that ranks the customer experience of 331 companies across 20 industries based on a survey of 10,000 U.S. consumers.

Prudential and USAA deliver the best customer experience in the insurance industry, according to the 2017 Temkin Experience Ratings.

Prudential and USAA tied for the top spot out of the 16 insurers included in this year’s ratings, each earning a score of 76% and coming in 47th place overall out of 331 companies across 20 industries. USAA has earned the highest score for insurers every year since the Ratings began in 2011, and this is Prudential’s first year included in the rankings.

Overall, the insurance industry averaged a 68% rating in the 2017 Temkin Experience Ratings and tied for 10th place out of 20 industries. The average rating of the industry increased by seven percentage-points between 2016 and 2017, going from 61.3% to 68.5%.

The ratings for all insurers increased between 2016 and 2017. 21st Century and American Family improved the most, each gaining 20 points, while The Hartford improved the least, gaining only one point.


See our FAQs about the Temkin Experience Ratings.

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I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (, a non-profit organization dedicated to the success of CX professionals.

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