An Inspiring Mission Is An Employee Magnet

1702_inspiringmission2If you want to recruit the best employees, make sure that your organization has an inspiring mission.

Temkin Group recently surveyed 10,000 U.S. consumers about their preferences for a new job. Respondents chose one of these three attributes: the company’s mission, pay level, or new boss.

An inspiring mission was the most popular option–and it wasn’t even close. Here’s what people selected:

  • Inspiring mission: 54.4%
  • Above average pay: 26.9%
  • Great boss: 18.8%

We also examined the responses across age groups. As you can see below:

  • Mission is the most important attribute for every age group
  • 65- to 74-year-olds is the group that cares the most about the mission
  • 25- to 34-year-olds is the group that cares the most about their pay
  • 25- to 44-year-olds is the group that cares the most about their boss

1703_jobpreferencesbyage

Why does Temkin Group care about this? Because attracting the best employees is one of the first steps in building employee engagement, which is one of our Four Customer Experience Core Competencies. Also, as we celebrate The Year of Purpose, we will continue to highlight the importance of meaning for both people and organizations.

The bottom line: Make your mission more inspiring.

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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