Data Snapshot: Social Media Benchmark, 2016

1607_DS_SocialMediaBenchmark2016_COVERTemkin Group just published a data snapshot, Social Media Benchmark, 2016. This annual research effort shows how consumer use of social media sites on both computers and mobile phones are changing. Here’s a description of the data snapshot:

In January 2016, we surveyed 10,000 U.S. consumers about how frequently they use social media on their computers and mobile phones, and we then compared these usage rates to analogous data we collected in January 2012, January 2013, January 2014, & January 2015. This analysis looks at the frequency with which consumers in different age groups use computers and mobile phones to access Facebook, LinkedIn, Twitter, Google+, Pinterest, Tumblr, and third-party rating sites.

Download data snapshot for $195BuyDownload3

The data snapshot has 13 graphics with data. Here’s a portion of one of the graphics:.

1607_DailySocialMediaComputersMobile

Here are a some additional findings from the research:

  • Daily use of Twitter, Facebook, and Pinterest on computers and mobile phones grew by 2 or more percentage points since last year. Tumblr grew 2 points on mobile phones.
  • All age groups of consumers under 45-years-old less frequently visited company Facebook pages on computers.
  • LinkedIn grew the most with 18- to 24-year-olds on computers, and 45- to 54-year-olds on mobile phones.
  • In most cases, mobile usage is strongest with 18- to 24-year-olds.
  • 18- to 24-year-olds had the largest drop in Facebook use, on both computers and mobile phones.
  • 45- to 54-year-olds had the largest jump in daily Facebook use, on both computers and mobile phones.
  • 25- to 34-year-olds are the largest daily users of almost all social media, on computers and mobile phone.
  • 18- to 24-year-olds are the largest daily users of Tumblr.

Download data snapshot for $195
BuyDownload3

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.