Whirlpool and Samsung Earn Top Customer Experience Ratings for Major Appliances

Temkin Experience Ratings

We recently released the 2016 Temkin Experience Ratings that ranks the customer experience of 294 companies across 20 industries based on a survey of 10,000 U.S. consumers.

Of the 10 major appliance companies we looked at, Whirlpool earned the highest score with a rating of 60%, putting it in 153rd place overall out of 294 companies across 20 industries. This is Whirlpool’s third win in the five years since appliances were first included in the Ratings, and this year, it is the only major appliance maker to earn a score above a “poor” rating (above 60%).

Samsung, meanwhile, came in second place in the industry with a rating of 59% and a rank of 166th overall. At the other end of the spectrum, Fujitsu not only received the lowest score of any major appliance maker for the second year in a row, it also received the lowest score of any company in the entire Ratings. Its rating of 29% put it in 294th place overall out of the 294 companies we looked at.


All of the appliance company’s scores declined in the past year, with the exception of GE who was not included in the Ratings last year. Fujitsu, however, declined most dramatically, going down 16 percentage points, while Haier decreased by 13 points, and Electrolux went down by 11.

Overall, the major appliance industry averaged a 55% rating in the 2016 Temkin Experience Ratings and came in 16th place out of 20 industries. The average rating of the industry decreased by five percentage-points between 2015 and 2016, dropping from 60% to 55%.

1605_Appliances_IndustryAv 1605_Appliances_Overall


Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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