MetroPCS, Virgin Mobile, and TracFone Lead Wireless Carriers in Customer Experience

Temkin Experience Ratings

We recently released the 2016 Temkin Experience Ratings that ranks the customer experience of 294 companies across 20 industries based on a survey of 10,000 U.S. consumers.

MetroPCS, Virgin Mobile, and TracFone tied for the top spot out of seven wireless carriers in the 2016 Temkin Experience Ratings. They each earned a score of 63%, which put them all in 125th place overall out of 294 companies across 20 industries. MetroPCS shot to the top of the rankings by virtue of being the only wireless carrier out of the seven we looked at to improve its rating over the past year. Virgin Mobile maintained its top spot from the previous year, despite dropping five percentage-points, while TracFone’s rating stayed steady from 2015.

At the other end of the spectrum, Sprint was the lowest-ranked wireless company for the second year in a row, receiving a rating of 54% and an overall ranking of 211th.

Overall, the wireless industry averaged a 58% rating in the 2016 Temkin Experience Ratings and tied for 10th place out of 20 industries. Although every industry’s average dropped between 2015 and 2016, the wireless industry decreased the least, only going down 3 percentage-points.


Here are some additional findings from the wireless industry:

  • The ratings of all wireless carriers in the 2016 Temkin Experience Ratings are as follows: MetroPCS (63%), Virgin Mobile (63%), TracFone (63%), Verizon Wireless (59%), T-Mobile (56%), AT&T (56%), and Sprint (54%).
  • MetroPCS (+3 points) was the only wireless carrier to improve its rating between 2015 and 2016.
  • T-Mobile (-9 points), Virgin Mobile (-5 points), Verizon Wireless (-3 points), and AT&T (-3 points) declined by the most percentage-points between 2015 and 2016.



Written by 

I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (, a non-profit organization dedicated to the success of CX professionals.

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