Emotion: The Missing Link in Customer Experience (Video)

Enjoy this Temkin Group video, part of our celebration for “The Year of Emotion.

Enjoy other Temkin Group videos

CX Sparks: Guides For Stimulating Customer Experience DiscussionsThis video is a great introduction to a discussion with your team. That’s why we’ve created a CX Sparks guide that you can download and use to lead a stimulating discussion.

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

5 thoughts on “Emotion: The Missing Link in Customer Experience (Video)”

  1. Discover isn’t represented as one of the companies you evaluate. Could you connect me with someone who could outline what it would take to be included in these types of studies?

    Ashley Hagberg | Discover
    Sr. Manager, Customer Experience Strategy
    Customer Service & Engagement (CSE)
    2500 Lake Cook Road, Riverwoods, IL, 60015
    • (224) 405-1830 | • ashleyhagberg@discover.com

    1. Hi Marcia: We select the companies in each group that we believe have a large enough footprint to garner enough customer feedback (100+ consumer responses) for us to include in our published research. If you think that NFCU’s footprint is large enough in any of our categories, feel free to make your case in an email: bruce@temkingroup.com

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.