Positive Psychology Infuses Customer Experience

In case you missed it, here’s a recording of a recent Temkin Group webinar, Positive Psychology (PP) Infuses Customer Experience (CX). It shows how principles of PP can be used to enhance an organization’s efforts to improve CX.

We’ve been using some of the underlying principles of PP within our work for years, but never labelled it that way. Going forward, we plan to tap more into the growing body of research in the space, and also hope to provide a leading voice in areas such as organizational culture and experience design.

If you like this topic, here are some posts that you may find interesting:

The bottom line: Positive psychology + customer experience = a world of positive experiences.

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

2 thoughts on “Positive Psychology Infuses Customer Experience”

  1. Ultimately, everyone wants to be successful. If your company can assist in that success, and make a process easier for an individual, it results in a positive customer experience which leads to business success.

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