Positive Psychology Infuses Customer Experience

In case you missed it, here’s a recording of a recent Temkin Group webinar, Positive Psychology (PP) Infuses Customer Experience (CX). It shows how principles of PP can be used to enhance an organization’s efforts to improve CX.

We’ve been using some of the underlying principles of PP within our work for years, but never labelled it that way. Going forward, we plan to tap more into the growing body of research in the space, and also hope to provide a leading voice in areas such as organizational culture and experience design.

If you like this topic, here are some posts that you may find interesting:

The bottom line: Positive psychology + customer experience = a world of positive experiences.

Written by 

I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

2 thoughts on “Positive Psychology Infuses Customer Experience”

  1. Ultimately, everyone wants to be successful. If your company can assist in that success, and make a process easier for an individual, it results in a positive customer experience which leads to business success.

Leave a Reply