2015 Temkin Well-Being Index By Age and Gender

In a recent post, I published the 2015 Temkin Well-Being Index (TWI) based on a survey of 10,000 U.S. consumers in January 2015. The data showed that U.S. consumers feel slightly healthier, but less financially secure than last year. In this post, I’m examining the TWI by age and gender.

As you can see in the chart below:

  • Males tend to have a higher TWI than females. The only age where females have a higher TWI is between 25- and 34-years old.
  • Men older than 75 have the highest overall TWI (72%).
  • Women and men between the ages of 45 and 54 years old have the lowest TWI.
  • Except for women who are at least 75-years old, females are happier than their male peers.
  • The largest healthiness gaps across the genders are with 65- to 74-year-old females (5 points higher) and 35- to 44-year-old males (6 points higher).
  • Men across all age groups feel more financially secure than females, and its the TWI component with the largest gender gaps.


Written by 

I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

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