2015 Temkin Well-Being Index By Age and Gender

In a recent post, I published the 2015 Temkin Well-Being Index (TWI) based on a survey of 10,000 U.S. consumers in January 2015. The data showed that U.S. consumers feel slightly healthier, but less financially secure than last year. In this post, I’m examining the TWI by age and gender.

As you can see in the chart below:

  • Males tend to have a higher TWI than females. The only age where females have a higher TWI is between 25- and 34-years old.
  • Men older than 75 have the highest overall TWI (72%).
  • Women and men between the ages of 45 and 54 years old have the lowest TWI.
  • Except for women who are at least 75-years old, females are happier than their male peers.
  • The largest healthiness gaps across the genders are with 65- to 74-year-old females (5 points higher) and 35- to 44-year-old males (6 points higher).
  • Men across all age groups feel more financially secure than females, and its the TWI component with the largest gender gaps.


Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.