Temkin Well-Being Index Dips in 2015 for U.S. Consumers

Temkin Group has been doing large-scale consumer research for several years. As part of our ongoing studies, we track many consumer attitudes. To gauge the overall quality of life for the U.S. population, we created the Temkin Well-Being Index (TWI) based on a few of those attitudinal elements.

The TWI is based on a survey of 10,000 U.S. consumers in January. The overall index is an average of three measurements representing the percentage of U.S. adults (18 and older) who agree with these statements:

  • I am typically happy
  • I am healthy
  • I am financially secure

While we began publishing the TWI last year, we’ve been tracking it for four years.  As you can see in the figure below:

  • After the TWI increased each of the last two years, it dipped by 0.2 percentage-points between 2014 and 2015.
  • The happiness index remained flat and healthiness index gained 0.2 points over the last year, but the financial security index dropped by almost one point.

We’ll be examining 2015 TWI by age and gender in an upcoming post.

2015TWI

The bottom line: U.S. consumers are feeling less financial secure

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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