Temkin Group has been doing large-scale consumer research for several years. As part of our ongoing studies, we track many consumer attitudes. To gauge the overall quality of life for the U.S. population, we created the Temkin Well-Being Index (TWI) based on a few of those attitudinal elements.
The TWI is based on a survey of 10,000 U.S. consumers in January. The overall index is an average of three measurements representing the percentage of U.S. adults (18 and older) who agree with these statements:
- I am typically happy
- I am healthy
- I am financially secure
While we began publishing the TWI last year, we’ve been tracking it for four years. As you can see in the figure below:
- After the TWI increased each of the last two years, it dipped by 0.2 percentage-points between 2014 and 2015.
- The happiness index remained flat and healthiness index gained 0.2 points over the last year, but the financial security index dropped by almost one point.
We’ll be examining 2015 TWI by age and gender in an upcoming post.
The bottom line: U.S. consumers are feeling less financial secure