Publix, Aldi, and H-E-B Lead Supermarkets in Customer Experience

We recently released the 2015 Temkin Experience Ratings that ranks the customer experience of 293 companies across 20 industries based on a survey of 10,000 U.S. consumers.

here are some highlights from the supermarket chains in the ratings:

  • Of the 20 industries we evaluated in the 2015 Temkin Experience Ratings, supermarket chains earned the highest overall score, with an average rating of 79% and took five of the top ten spots.
  • The average industry score for the effort component dropped from 85% in 2014 to 84% in 2015, while the average score for the emotion component dropped from 69% to 68%. The average industry score for success remained steady at 84%, which it has stayed at since 2013. Overall, the industry average for supermarkets remained about the same between 2014 and 2015.
  • With a rating of 85%, Publix was the highest-rated supermarket chain and the highest rated company overall, ranking 1st out of the 293 companies we evaluated and improving its score by two percentage-points from last year. Next on the list are Aldi and H-E-B (84%) tied for second place overall, Trader Joe’s placing in 4th with 82%, and Hannaford’s placing in 8th with 81%.
  • Bi-Lo was the lowest-rated supermarket, scoring 66% overall, and also received the lowest score for each of the three components. Bi-Lo scored 11.2 percentage-points below average for success, 14 points below for effort, and 12.1 points below for emotion.
  • Of the 13 supermarket chains that we evaluated in both 2014 and 2015, seven of them improved their scores over the past year. Hy-Vee, Whole Foods, and Giant Eagle increased their scores the most, each going up by 3 percentage-points in the last year.
  • H-E-B’s—last year’s overall winner in the Ratings—score decline the most in the industry, going down from 88% in 2014 to 84% in 2015.

1503_SupemarketsTxRoverview 1503_SupemarketsTxRcomponents 1503_SupemarketsTxRchanges

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

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