Building a Strong Voice of the Customer Program (Video)
January 22, 2015 3 Comments
Customer connectedness is one of Temkin Group’s four CX core competencies. A key capability in this area is a strong voice of the customer (VoC) program. This video highlights our model for creating a VoC program, called the 6D’s: Detect, Disseminate, Diagnose, Discuss, Design, and Deploy. Also, check out our VoC/NPS Program Resources.
Check out our VoC/NPS resource page.
The bottom line: Great companies learn from, and act upon, the voice of their customers.