Capitalizing on the Voice of the Customer (Infographic)

Voice of the customer programs are a cornerstone for most customer experience efforts. That’s why Temkin Group put together this infographic with insights from our research.

Here’s a poster version and you can see the full infographic below. I hope you enjoy it.

StateOfVoC_Infographic_TemkinGroup2

If you like this content, check out our VoC Resource Page.

Here are links to download versions of the infographic:

Here are links to the research referenced in the infographic:

The bottom line: Make sure to capitalize on the voice of your customers.

StateOfVoC_Infographic_TemkinGroup

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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