Driving Customer Experience Transformation, Made Simple

Do you want to build sustainable customer experience differentiation? Watch this video:

See more information on CX Maturity and the Four CX Core Competencies.

The bottom line: You’re only as strong as your weakest CX Core Competency.


CX Sparks: Guides For Stimulating Customer Experience DiscussionsThis video is a great introduction to a discussion with your team. That’s why we’ve created a CX Sparks guide that you can download and use to lead a stimulating discussion.

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

2 thoughts on “Driving Customer Experience Transformation, Made Simple”

  1. I ❤ this story. Concise, helpful, well-executed. Nice work, Bruce, and a great way to get the word out regarding areas where teams should focus. This is equally relevant for teams focused on customer-facing experiences, as well as for teams focused on “employee experience” – focus on internal and vendor touchpoints. Thank you.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.