As part of Temkin Group’s ongoing benchmark studies, we routinely ask consumers whether or not they agree with the statement, I worry about the security of my personal information.
We found a significant jump in worried consumers in our most recent study, from 68.7% in Q1 2013 to 74.8% in Q1 2014. As you can see in the graphic below:
- The level of concern was relatively unchanged between 2012 and 2013, before jumping this year.
- Females of all ages are more concerned than their male contemporaries. The largest gender gap is with 35- to 44-year-old consumers.
- Worries about information security increase with age until consumers reach 65, and then decline a bit.
The bottom line: Pay attention to the information security worries of your customers.