Top 10 Reasons I’m Proud To Be A CCXP

ccxp_logoYesterday I passed the exam to become a Certified Customer Experience Professional (CCXP).  Hip hip hooray!

Since I’m very excited about this for many different reasons across a variety of dimensions, I decided to share the top 10 reasons I’m proud to be a CCXP:

  1. We finally have a vendor-agnostic, independently-governed professional certification to recognize the many great people who work in the field of customer experience.
  2. I like the way my name looks with “CCXP” at the end of it.
  3. The CCXP establishes a common framework around six competencies required to succeed in the CX profession: Customer-Centric Culture, Voice of the Customer, Customer Insight, and Understanding, Organizational Adoption and Accountability, Customer Experience Strategy, Experience Design, Improvement, and Innovation, Metrics, Measurement, and ROI.
  4. I get giddy whenever I pass any test.
  5. The CCXP will bring additional credibility to the entire profession, making it more common for leaders in organizations to recognize that they “need to hire some CX professionals.”
  6. It would have been totally embarrassing if I had failed, because Parrish and I edited all of the questions.
  7. The CCXP will help sustain organizations’ focus and spending on CX, because executives will recognize that CX is an important discipline and not a fad.
  8. I can now match credentials with my friends who are doctors, lawyers, and accountants.
  9. The CCXP will encourage professionals to build and maintain their expertise at a high level, which will raise the overall quality of output from CX professionals.
  10. I’m proud of the Customer Experience Professionals Association ( for driving this forward and making it come to fruition. I remember the moment that the board of directors decided that certification was a key priority, it was at the CXPA Insight Exchange in San Diego two years ago. Since that moment, a lot of people have volunteered their time and energy to make the CCXP a reality. It’s a wonderful accomplishment for the entire CXPA community.

The bottom line: I’m proud to be Bruce Temkin, CCXP

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

16 thoughts on “Top 10 Reasons I’m Proud To Be A CCXP”

    1. Hi Vijay: The certification is not meant for students. It’s a professional certification that requires three years of direct experience as a customer experience professional plus a bachelor’s degree or five years of experience without a degree.

  1. Hi Bruce, I have worked for Oracle as a CX pre-sales consultant for the past 8 years. Part of my role has been learning the Oracle Journey Mapping methodology and have successfully facilitated two Journey Mapping workshops with large companies. Other aspects of my job, apart from normal pre-sales activities, has been to have discovery meetings with prospects, have a very good understanding of CX trends and I obviously know the CX products that Oracle sells.

    My question. I would like to write the CCXP exam but at the moment would have to sacrifice $100 if my application to write the exam is unsuccessful. Would it be possible for you, or someone from the CXPA, to verify I can write the exam without having to pay in advance?

    Thanks so much
    Lance Peppler

  2. I was surprised to learn that the closest testing center is located well outside the greater metro area in which I live – some 42 miles away. And that there are full months when it is not available. It might be nice to provide access to testing center locations in advance as that may have an impact on the ability of some people to access the training center.

    1. Bob: Sorry about the inconvenience. The testing service we use has over 300 testing centers, but some people will still have to travel to take the test. I had to go 30 minutes for mine. The site has always provided access to the test locations, but we are making the link much more obvious. If the volume of certifications grows, we can evaluate shifting to a larger (and much more expensive) testing partner. I hope that the distance doesn’t keep you from going through the certification process.

  3. Hello,

    I am actively planning for the CCXP certification. I have also written to cccxpsupport and awaiting some replies before I take the membership and start preparing :

    1) I am a CBAP and working in CX area for last 18+ years.
    2) My last 9 years have been in CX / CRM consulting and very closely with the 6 competencies mentioned above.

    some questions for which I am awaiting answers :

    1) I hope this is a global membership. (I travel a lot for my work purpose. I am currently in Australia for some months, but I may be travelling back home – India in some time.) I can take membership in AU and then write an exam in India or Australia. The reason I am asking this as some professional bodies have region specific membership costs.

    2) The Eligibility template resides in members only area. I guess it is straight forward like mentioned in certification handbook.

    3) Also there is not a single all inclusive study material or even the exam simulations, any plans for having one official guide in near future. I am absolutely aware that this is for professionals with actively working in CX but the coverage topics are very vast.



  4. Hi Bruce,
    I’m in the CX arena, and I’m toying with the idea of certifying, CCXP. I’m struggling with what value the certification might have beyond my own resume. Within my own company (large Fortune 15 company), what value/skills come from pursuing the CCXP that I don’t already possess (assuming I’m qualified and competent enough to take and pass the exam)? Why should my company pay for me to certify? Or should they? Appreciate your input.

    1. Hi Aaron: Going for CCXP can help broaden your knowledge (since many applicants have strengths weaknesses across the 6 competencies) and show tot he rest of the world that you have reached a significant level of capabilities. So I would say that the value for the company is that it is supporting your professional development. In addition, having one or more CCXP’s in your company will signal to the rest of the organization that the leadership takes customer experience seriously and that it’s not just a nice thing to do, there are actually things to learn from trained, experience professionals. Good luck!

  5. Hi Bruce, I have a honors bachelor’s degree in accounting and have been working for a bank for the last 8 years. My roles were all customer facing, such as manager of customer service, financial advisor and most recently, claims advisor. Does the required experience have to be at CX corporate level? Or could the experience involve customer facing positions?

  6. Hi Bruce,

    I want to understand the level of difficulty of the exam. Can you help me with the same? what is the passing percentage? What are exam materials which are essential? and are they enough? Are there any out of syllabus questions?

  7. Bruce, congrats on passing the exam. Could you share your experience on reference prep material say course & practice exam? Appreciate if you can share the link and specific course provider?

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