We just published a Temkin Group data snapshot, Media Use Benchmark, 2014. This is the third year that we’ve published the benchmark that examines how much time U.S. consumers spend using different types of media.
Here’s the executive summary:
In January 2014, we surveyed 10,000 U.S. consumers about their media usage patters and compared the results to similar data we collected in January 2013 and January 2012. Our analysis examines the amount of time consumers spend every day watching television, browsing the Internet (for both work and leisure), reading books (both print and electronic), reading newspapers (both print and electronic), listening to the radio, and using a mobile phone. This data snapshot breaks down the results by income level, education level, and age, paying particular attention to how media usage varies across age groups.
Here’s an excerpt from the first chart (out of 12) that shows the hours/day that U.S. consumers use different media.