Data Snapshot: Media Use Benchmark, 2014

1403_MediaUse_CoverWe just published a Temkin Group data snapshot, Media Use Benchmark, 2014This is the third year that we’ve published the benchmark that examines how much time U.S. consumers spend using different types of media.

Here’s the executive summary:

In January 2014, we surveyed 10,000 U.S. consumers about their media usage patters and compared the results to similar data we collected in January 2013 and January 2012. Our analysis examines the amount of time consumers spend every day watching television, browsing the Internet (for both work and leisure), reading books (both print and electronic), reading newspapers (both print and electronic), listening to the radio, and using a mobile phone. This data snapshot breaks down the results by income level, education level, and age, paying particular attention to how media usage varies across age groups.

Download report for $195
BuyDownload3

Here’s an excerpt from the first chart (out of 12) that shows the hours/day that U.S. consumers use different media.

1403_MediaUsageYears

Download report for $195
BuyDownload3

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.