TracFone Leads Wireless Industry in 2014 Temkin Experience Ratings

We recently released the 2014 Temkin Experience Ratings that ranks the customer experience of 268 companies across 19 industries based on a survey of 10,000 U.S. consumers.

TracFone continues its reign as the highest-rated wireless carrier for the fourth year in a row, earning a rating of 67% and placing 119th overall out of 268 companies across 19 industries. At the other end of the spectrum, US Cellular plunged down the ratings this year, descending from the middle of the pack in 2013 to the lowest-rated wireless carrier in 2014. US Cellular ultimately landed in 251st place overall with a 46% rating.

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Here are some additional findings from the airline industry:

  • The ratings of all wireless carriers in the 2014 Temkin Experience Ratings are as follows: TracFone (67%), Virgin Mobile (64%), AT&T (64%), T-Mobile (64%), Verizon Wireless (63%), MetroPCS (58%), Sprint (57%), and US Cellular (46%).
  • T-Mobile (+8 points), AT&T (+5 points), and Virgin Mobile (+3 points) improved their ratings the most between 2013 and 2014.
  • US Cellular (-14 points), MetroPCS (-2 points), and Sprint (-1 point) were the only wireless carriers whose ratings declined between 2013 and 2014.
  • Overall, the wireless industry averaged a 62% rating in the 2014 Temkin Experience Ratings and tied for 11th place out of 19 industries. It was also one of the 15 industries to improve its rating over the past year, increasing its average by 2.5 percentage points

Here are how the companies performed on each of the three components of the Temkin Experience Ratings, compared with the industry average:

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To see all of the Temkin Ratings (Experience, Trust, Forgiveness, Customer Service, and Web Experience), visit the Temkin Ratings websiteTemkin Ratings website

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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