Apple Leads Computer Industry in 2014 Temkin Experience Ratings
March 21, 2014 Leave a comment
We recently released the 2014 Temkin Experience Ratings that ranks the customer experience of 268 companies across 19 industries based on a survey of 10,000 U.S. consumers.
Apple took the top spot with a rating of 67%, placing it 119th overall out of 268 companies across 19 industries, while Hewlett-Packard came in a close second with a rating of 64% and an overall ranking of 144th. This is Apple’s fourth straight year as the highest-rated computer maker, and Hewlett-Packard maintained its second-place position from last year. At the other end of the spectrum, Sony and Compaq tied for the lowest-rated computer maker, each with a rating of 55% and overall ranking of 232nd. While Sony was also on the bottom in 2013, this is the lowest ranking that Compaq has ever received.
- The ratings of all computer makers in the 2014 Temkin Experience Ratings are as follows: Apple (67%), Hewlett-Packard (64%), Toshiba (61%), Acer (61%), Lenovo (61%), Gateway (59%), Dell (59%), eMachines (59%), Sony (55%), and Compaq (55%).
- Lenovo (+7 points), Apple (+3 points), and eMachines (+3 points) improved their ratings the most between 2013 and 2014.
- Compaq (-4 points) and Dell (-1 point) were the only computer makers whose ratings declined between 2013 and 2014.
- Overall, the computer making industry averaged a 62% rating in the 2014 Temkin Experience Ratings and tied for 11th place out of 19 industries. It was also one of the 15 industries to improve its rating over the past year, increasing its average by 1.5 percentage points.
Here are how the companies performed on each of the three components of the Temkin Experience Ratings, compared with the industry average:
To see all of the Temkin Ratings (Experience, Trust, Forgiveness, Customer Service, and Web Experience), visit the Temkin Ratings website