Males Have Higher Well-Being Than Females

We recently published the Temkin Well-Being Index (TWI), showing that U.S. consumer well-being has increased over the previous two years. TWI measures the degree to which consumers agree that they are happy, healthy, and financially secure.

In this post, I’m examining the 2014 TWI across genderations (genders by age group). As you can see in the chart below:

  • Across all age groups except one, males have a higher TWI than females
  • Females between the age of 35 to 44 have a higher TWI than their male peers
  • TWI is highest for both males and females between 25 and 34 years old
  • TWI is lowest for females between 45 and 54 years old, and they experience the largest drop (8 points) from 35- to 40-year-olds.
  • TWI is lowest for males between 35 and 54 years old, and they experience the largest drop (9 points) from the 25- to 34-year-olds
  • The largest gender gap is with the oldest consumers, an age where males have a TWI of 5 points higher than females

1402_TW(byGenderationsThe bottom line: 30-year-olds are in their TWI prime

Written by 

I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (, a non-profit organization dedicated to the success of CX professionals.

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