Temkin Well-Being Index (TWI) Improves for U.S. Consumers

Temkin Group has been doing large-scale consumer research for several years. As part of our ongoing studies, we track many consumer attitudes. To gauge the overall quality of life for the U.S. population, we created the Temkin Well-Being Index (TWI) based on a few of those attitudinal elements. The TWI is the average of three measurements that represent the percentage of U.S. adults (18 and older) who agree with these statements:

  • I am typically happy
  • I am healthy
  • I am financially secure

While we haven’t previously published any of this data, we’ve been tracking TWI for three years.  As you can see in the figure below:

  • The TWI has increased over the previous two years, increasing 1.5 points between 2012 and 2013 and 2.5 points between 2013 and 2014.
  • All three elements of TWI have increased; more U.S. consumers say that they are happy, healthy, and financially secure.
  • Consumers made the biggest gains in being financially secure, an area that increased more than four percentage points over the previous year.

We’ll be examining TWI by age and gender in an upcoming post.

1402_TemkinWellBeingIndexThe bottom line: U.S. consumers’ well-being is on the rise

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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