Temkin Well-Being Index (TWI) Improves for U.S. Consumers

Temkin Group has been doing large-scale consumer research for several years. As part of our ongoing studies, we track many consumer attitudes. To gauge the overall quality of life for the U.S. population, we created the Temkin Well-Being Index (TWI) based on a few of those attitudinal elements. The TWI is the average of three measurements that represent the percentage of U.S. adults (18 and older) who agree with these statements:

  • I am typically happy
  • I am healthy
  • I am financially secure

While we haven’t previously published any of this data, we’ve been tracking TWI for three years.  As you can see in the figure below:

  • The TWI has increased over the previous two years, increasing 1.5 points between 2012 and 2013 and 2.5 points between 2013 and 2014.
  • All three elements of TWI have increased; more U.S. consumers say that they are happy, healthy, and financially secure.
  • Consumers made the biggest gains in being financially secure, an area that increased more than four percentage points over the previous year.

We’ll be examining TWI by age and gender in an upcoming post.

1402_TemkinWellBeingIndexThe bottom line: U.S. consumers’ well-being is on the rise

About Bruce Temkin, CCXP
I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

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