Temkin Group has been doing large-scale consumer research for several years. As part of our ongoing studies, we track many consumer attitudes. To gauge the overall quality of life for the U.S. population, we created the Temkin Well-Being Index (TWI) based on a few of those attitudinal elements. The TWI is the average of three measurements that represent the percentage of U.S. adults (18 and older) who agree with these statements:
- I am typically happy
- I am healthy
- I am financially secure
While we haven’t previously published any of this data, we’ve been tracking TWI for three years. As you can see in the figure below:
- The TWI has increased over the previous two years, increasing 1.5 points between 2012 and 2013 and 2.5 points between 2013 and 2014.
- All three elements of TWI have increased; more U.S. consumers say that they are happy, healthy, and financially secure.
- Consumers made the biggest gains in being financially secure, an area that increased more than four percentage points over the previous year.
We’ll be examining TWI by age and gender in an upcoming post.