OKC Thunder Achieves CX Excellence with Partners

Last year, NBA’s Oklahoma City Thunder was one of the winners of Temkin Group’s Customer Experience Excellence Award. When Pete Winemiller, Senior Vice President, Guest Relations of the OKC Thunder heard of the victory, the first thing he asked was if they could get separate awards for each of their partners who help the team provide a wonderful fan experience.

Here’s a picture from the halftime ceremony at a recent game where the Thunder presented those awards to its partners:

2012 - Thunder Temkin Award Presentation Photo

Winemiller shared his perspective:

“Following-up as promised concerning the recent halftime presentation where the Thunder presented Temkin Group Customer Experience Excellence Awards to leadership from our Business Alliance Partners. This leadership group represents hundreds and hundreds of talented and skilled front-line team members who do A+ work caring for their Guests throughout the NBA season. Thank you again for recognizing the magnificent role our front-line team plays in making our organization successful.”

My take: First of all, it’s pretty cool seeing our Customer Experience Excellence Award in the hands of people on the Thunder’s court. I’m a huge Boston Celtics fan, but I’m rooting for the Thunder this year! More importantly, it was great to see the Thunder committed to its partners. What are you doing to embrace your partners in building a great experience for your customers?

The bottom line: Congratulations OKC Thunder… and your partners!

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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