I recently published the list of my most-read posts from 2013. The item on the top of the list is the free eBook: Six Laws of Customer Experience: The Fundamental Truths That Define How Organizations Treat Customers. Since its initial publication in 2008, this eBook continues to be the most-read piece of content that I’ve published. Factoring in the many syndicated versions of the report (it’s been translated into at least five languages), this eBook has been downloaded by well over 100,000 people.
The six laws of customer experience are meant to empower highly effective customer experience efforts. By understanding these fundamental truths about how people and organizations behave, companies can make smarter decisions about what they do, and how they do it. If you want to create sustainable CX change, then you need to understand and conform with these laws.
In case you haven’t read this very short eBook, here’s an infographic that captures the six laws: