Assessing Global Customer Experience Matters Readership

Six months ago, I shared an analysis of my blog readership, comparing the volume of blog readers by country over the last 90 days with the GDP levels of those countries. I recently repeated the analysis which examines the top 15 countries in terms of Customer Experience Matters readership.


I think this is a relatively good gauge of global interest in customer experience, although it probably underweights regions where there might be more non-english activities around CX. Compared with the previous analysis, not a lot has changed. Here are some observations:

  • U.S. is by far the largest market for CX, followed by the UK and then Canada
  • New Zealand has the most active CX interest for its size, followed by UK, U.S. and Singapore
  • China, Japan, Brazil, Russia, Mexico, and South Korea are in the top 15 in GDP, but not in the top 15 for my blog
  • Spain, Poland, South Africa, and Sweden had the largest increases in readership over the last six months
  • Italy, New Zealand, Singapore, and India had the largest declines in readership over the last six months

The bottom line: U.S., UK and New Zealand remain the most active CX Matters readers

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

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