Assessing Global Customer Experience Matters Readership

Six months ago, I shared an analysis of my blog readership, comparing the volume of blog readers by country over the last 90 days with the GDP levels of those countries. I recently repeated the analysis which examines the top 15 countries in terms of Customer Experience Matters readership.


I think this is a relatively good gauge of global interest in customer experience, although it probably underweights regions where there might be more non-english activities around CX. Compared with the previous analysis, not a lot has changed. Here are some observations:

  • U.S. is by far the largest market for CX, followed by the UK and then Canada
  • New Zealand has the most active CX interest for its size, followed by UK, U.S. and Singapore
  • China, Japan, Brazil, Russia, Mexico, and South Korea are in the top 15 in GDP, but not in the top 15 for my blog
  • Spain, Poland, South Africa, and Sweden had the largest increases in readership over the last six months
  • Italy, New Zealand, Singapore, and India had the largest declines in readership over the last six months

The bottom line: U.S., UK and New Zealand remain the most active CX Matters readers

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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