Assessing Global Customer Experience Matters Readership

Six months ago, I shared an analysis of my blog readership, comparing the volume of blog readers by country over the last 90 days with the GDP levels of those countries. I recently repeated the analysis which examines the top 15 countries in terms of Customer Experience Matters readership.


I think this is a relatively good gauge of global interest in customer experience, although it probably underweights regions where there might be more non-english activities around CX. Compared with the previous analysis, not a lot has changed. Here are some observations:

  • U.S. is by far the largest market for CX, followed by the UK and then Canada
  • New Zealand has the most active CX interest for its size, followed by UK, U.S. and Singapore
  • China, Japan, Brazil, Russia, Mexico, and South Korea are in the top 15 in GDP, but not in the top 15 for my blog
  • Spain, Poland, South Africa, and Sweden had the largest increases in readership over the last six months
  • Italy, New Zealand, Singapore, and India had the largest declines in readership over the last six months

The bottom line: U.S., UK and New Zealand remain the most active CX Matters readers

Written by 

I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (, a non-profit organization dedicated to the success of CX professionals.

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