Six months ago, I shared an analysis of my blog readership, comparing the volume of blog readers by country over the last 90 days with the GDP levels of those countries. I recently repeated the analysis which examines the top 15 countries in terms of Customer Experience Matters readership.
I think this is a relatively good gauge of global interest in customer experience, although it probably underweights regions where there might be more non-english activities around CX. Compared with the previous analysis, not a lot has changed. Here are some observations:
- U.S. is by far the largest market for CX, followed by the UK and then Canada
- New Zealand has the most active CX interest for its size, followed by UK, U.S. and Singapore
- China, Japan, Brazil, Russia, Mexico, and South Korea are in the top 15 in GDP, but not in the top 15 for my blog
- Spain, Poland, South Africa, and Sweden had the largest increases in readership over the last six months
- Italy, New Zealand, Singapore, and India had the largest declines in readership over the last six months
The bottom line: U.S., UK and New Zealand remain the most active CX Matters readers