Some Data on Twitter Usage Across Age Groups

Given the impending Twitter IPO, I thought I’d share some data from Temkin Group’s 2013 Social Media Benchmark. As you can see, the largest users are between 25 and 34 years old. Mobile usage is a very significant portion of the usage for consumers under 45 years old.

TwitterUsageThe bottom line: I’ll probably tweet out this post

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I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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