CX Tip #14: Continuously Test Your Value Proposition
Samuel Palmisano revitalized IBM during his decade as CEO of the IT behemoth. He led the company using a framework based on four questions that he used to focus thinking and prod the company beyond its comfort zone:
- Why would someone spend their money with you — so what is unique about you?
- Why would somebody work for you?
- Why would society allow you to operate in their defined geography — their country?
- And why would somebody invest their money with you?