CX Tip #20: Use Founders to Instill Values with New Employees

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CX Tip #20: Use Founders to Instill Values with New Employees
(Purposeful Leadership, Employee Engagement)

The first day at work for new ZocDoc employees includes lunch with the company founders. During the course of the meal, employees hear about the early days of the company, what the executives are focused on now, and what they love about the organization. Employees hear about the 7 Core Values and see them in action. In particular, this lunch reinforces the “Speak Up” core value which is about leadership accessibility and that everyone in the company has a voice – that their questions and opinions matter.

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I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

One thought on “CX Tip #20: Use Founders to Instill Values with New Employees”

  1. I think that’s an excellent way to start a relationship. I recently took a contract with an insurance firm and the first day, the president and the VP Operations shared their vision of where the company is going, short term and long term. It gave me a warm and fuzzy feeling about the company and I could see my role in helping them get there.

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