Why People Buy iPhones Versus Androids

IphoneAndroidToday, Apple announced its new line of iPhones: 5S and 5C. I’ll let the gadget guys discuss the differences and merits of those models, but I decided to take at why people buy iPhones versus Android phones. In our Q1 benchmark study, we asked U.S. consumers about their mobile phone purchases during the previous 90 days. It turns out that 261 had purchased iPhones and 394 had purchased Android phones.

I compared some of the reasons why consumers purchase these two smart phones. As you can see in the chart below:

  • Androids are purchase more for their features and price
  • iPhones are purchased more for their reputation and availability
  • Android buyers are more frequently switching providers, especially because the other option was too expensive
  • iPhone buyers are twice as likely to have switched providers because their current provider did not have the right products

IphoneAndroidPurchaseThe bottom line: Android wins on features and price, Apple wins on reputation

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I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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