Why People Buy iPhones Versus Androids

IphoneAndroidToday, Apple announced its new line of iPhones: 5S and 5C. I’ll let the gadget guys discuss the differences and merits of those models, but I decided to take at why people buy iPhones versus Android phones. In our Q1 benchmark study, we asked U.S. consumers about their mobile phone purchases during the previous 90 days. It turns out that 261 had purchased iPhones and 394 had purchased Android phones.

I compared some of the reasons why consumers purchase these two smart phones. As you can see in the chart below:

  • Androids are purchase more for their features and price
  • iPhones are purchased more for their reputation and availability
  • Android buyers are more frequently switching providers, especially because the other option was too expensive
  • iPhone buyers are twice as likely to have switched providers because their current provider did not have the right products

IphoneAndroidPurchaseThe bottom line: Android wins on features and price, Apple wins on reputation

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I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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