Off Topic: Older Men Love to Watch the NFL

Today is the first Sunday for the National Football League (NFL) season. So I tapped into our consumer benchmark data to examine who likes watching the NFL on TV (besides me). As you can see in the chart below:

  • Males older than 44 are the most avid football fans, although a majority of males across every age like watching football on TV.
  • Less than half of the females across every age group like to watch football on TV, but those between 25 and 44 are the most active fans.
  • Couples between 65 and 74 face the largest battle for the clicker, as they face the largest gender gap.

FootballByGenderationsOver the season, I’ll write additional posts looking at the data by ethnic group, income levels, and educational levels. I’ll also examine the characteristics of football fans (e.g., are they happier than other people) and identify which companies have the most and least avid football fans.

The bottom line: It’s time to watch some football (and let’s go Patriots!)

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.