Today is the first Sunday for the National Football League (NFL) season. So I tapped into our consumer benchmark data to examine who likes watching the NFL on TV (besides me). As you can see in the chart below:
- Males older than 44 are the most avid football fans, although a majority of males across every age like watching football on TV.
- Less than half of the females across every age group like to watch football on TV, but those between 25 and 44 are the most active fans.
- Couples between 65 and 74 face the largest battle for the clicker, as they face the largest gender gap.
Over the season, I’ll write additional posts looking at the data by ethnic group, income levels, and educational levels. I’ll also examine the characteristics of football fans (e.g., are they happier than other people) and identify which companies have the most and least avid football fans.
The bottom line: It’s time to watch some football (and let’s go Patriots!)