Off Topic: Older Men Love to Watch the NFL

Today is the first Sunday for the National Football League (NFL) season. So I tapped into our consumer benchmark data to examine who likes watching the NFL on TV (besides me). As you can see in the chart below:

  • Males older than 44 are the most avid football fans, although a majority of males across every age like watching football on TV.
  • Less than half of the females across every age group like to watch football on TV, but those between 25 and 44 are the most active fans.
  • Couples between 65 and 74 face the largest battle for the clicker, as they face the largest gender gap.

FootballByGenderationsOver the season, I’ll write additional posts looking at the data by ethnic group, income levels, and educational levels. I’ll also examine the characteristics of football fans (e.g., are they happier than other people) and identify which companies have the most and least avid football fans.

The bottom line: It’s time to watch some football (and let’s go Patriots!)

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I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

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