Off Topic: Older Men Love to Watch the NFL

Today is the first Sunday for the National Football League (NFL) season. So I tapped into our consumer benchmark data to examine who likes watching the NFL on TV (besides me). As you can see in the chart below:

  • Males older than 44 are the most avid football fans, although a majority of males across every age like watching football on TV.
  • Less than half of the females across every age group like to watch football on TV, but those between 25 and 44 are the most active fans.
  • Couples between 65 and 74 face the largest battle for the clicker, as they face the largest gender gap.

FootballByGenderationsOver the season, I’ll write additional posts looking at the data by ethnic group, income levels, and educational levels. I’ll also examine the characteristics of football fans (e.g., are they happier than other people) and identify which companies have the most and least avid football fans.

The bottom line: It’s time to watch some football (and let’s go Patriots!)

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I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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