CX Tip #32: Create a Mission that Inspires Employees

50CXTips6b_65

CX Tip #32: Create a Mission that Inspires Employees
(Purposeful Leadership, Employee Engagement)

Temkin Group research shows that employees who are inspired by their employer’s mission are significantly more committed and productive. Here are some examples of inspiring missions:

“To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice, education and research.” (Mayo Clinic)

“In times of war or uncertainty there is a special breed of warrior ready to answer our Nation’s call. A common man with uncommon desire to succeed. Forged by adversity, he stands alongside America’s finest special operations forces to serve his country, the American people, and protect their way of life. I am that man.” (U.S. Navy SEALS)

“The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.” (Ritz-Carlton’s Credo)

Here are five questions to examine your organization’s mission: Is it written? Is it real? Is it simple? Does it connect with employees? Will it create value?  Click for more info

See full list of CX Tips

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

One thought on “CX Tip #32: Create a Mission that Inspires Employees”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.