CX Tip #46: Translate Your Brand Into Employee Behaviors
(Compelling Brand Values)

Companies need to make their brands more concrete and get the organization to interpret it into specific requirements. JetBlue, translated its “Jetitude” marketing campaign into five specific behaviors for its front line employees: 1) Be in Blue always, 2) Be personal, 3) Be the answer, 4) Be engaging, 5) Be thankful to every customer. Click for more info

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