I often look at the statistics for this blog to gauge the demand for my content in different countries. I decided to share a little analysis I did looking at the volume of blog readers by country over the last 90 days and comparing that with the GDP levels of those countries. This chart shows the top 15 countries in terms of my readership.
I think this is a relatively good gauge of global interest in customer experience, although it probably underweights some regions where there might be more non-english activities around CX. Here are some observations:
- U.S. is by far the largest market for CX, followed by the UK and then Canada
- New Zealand has the most active CX interest for its size, followed by UK, U.S. and Singapore
- Germany, Italy, France, and Spain have low relative levels of interest in CX
- China, Japan, Russia, Mexico, and South Korea are in the top 15 in GDP, but not in the top 15 for my blog
The bottom line: U.S., UK and New Zealand show the strongest interest in CX Matters