Toyota Leads Auto Dealers in 2013 Temkin Experience Ratings

We recently released the 2013 Temkin Experience Ratings that ranks the customer experience of 246 companies across 19 industries based on a survey of 10,000 U.S. consumers. Here are highlights from the parcel delivery industry:

  • The average rating for airlines places it at number nine out of 19 industries. The industry’s average rating remains steady at 64% in 2013. Last year’s average was 63%.
  • The highest-ranked auto dealer is Toyota, earned a 71% rating, five points ahead of Ford and Honda.
  • Toyota earned the highest ratings for all three components of the ratings: functional, accessible, and emotional.
  • Kia is the lowest rated auto dealer for the second straight year, with a rating of 58%. It was also the lowest scoring in the emotional component.
  • Hyundai had the highest increase over 2012, with a nine percentage point gain.
  • BMW had the worst decline over last year, with a seven percentage point loss between 2012 and 2013. It was also the lowest scoring in the accessible component.
  • Chevrolet was the only other auto dealer to experience a decline, falling out if it’s first place position last year.
  • Here’s a link to industry results from the 2012 ratings.
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AutoDealers1 AutoDealers2
Temkin Ratings website

Written by 

I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (, a non-profit organization dedicated to the success of CX professionals.

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